Skip to main content

Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it's easy to overlook something. Here are two events that deserve special attention.

L A Office RoadShow Branding and EntertainmentFor brand marketers, the L.A. Office RoadShow runs September 16-18 in Hollywood. There's no other event like this one for meeting the "players" and making connections in the entertainment industry. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. Brands of all sizes can discover and capitalize on entertainment tie-in opportunities. It's a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion.

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com.
Web 2.0 Expo New York
On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19. Tim O'Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. Web 2.0 Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Together, they'll share experiences, lessons from failure, ideas for what's next, and how to practically apply new web technologies. Web 2.0 is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Interested? Use discount code webny08bd17 to receive either $100 off the conference or a free Expo Pass when you register at web2expo.com/ny.

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...

You Know What Time It Is

It Is Almost Time To Say

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 7) Newsvine Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 3) del.icio.us Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it im...