The Importance of Proofreading

From John Andrews at johnon.com today, this is priceless:

First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work:

“Many of our clients have spent countless marketing dollars with little success.”

You have to love the irony. That is the “copy” on the website of an agency looking to earn your business. Beautiful.

(It's real; you can find the original by clicking on "Search Engine Positioning" here.)

That brought to mind a poster that my eighth grade English teacher had hanging in her room (really odd how the brain works sometimes on a Friday afternoon, no?). It was a poster about using words and punctuation carefully, and while I certainly can't remember the whole thing now, I remember that among the example sentences were:

Never break your bread or roll in your soup.

Abraham Lincoln wrote the Gettysburg address while traveling to Gettysburg on the back of an envelope.

Joe likes seafood better than his wife.

And of course, the classic "I shot an elephant in my pajamas." Strange that the poster doesn't seem to be available anywhere online, but my junior high days were just a bit before Internet time.

Author Lynne Truss even managed with Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation to write a best seller on this sort of thing.

So be careful out there. Enjoy your weekend. That's all I got.

*****

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