The Importance of Proofreading

From John Andrews at johnon.com today, this is priceless:

First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work:

“Many of our clients have spent countless marketing dollars with little success.”

Beautiful.

(It's real; you can find the original by clicking on "Search Engine Positioning" here.)

That brought to mind a poster that my eighth grade English teacher had hanging in her room (really odd how the brain works sometimes on a Friday afternoon, no?). It was a poster about using words and punctuation carefully, and while I certainly can't remember the whole thing now, I remember that among the example sentences were:

And of course, the classic "I shot an elephant in my pajamas." Strange that the poster doesn't seem to be available anywhere online, but my junior high days were just a bit before Internet time.

Author Lynne Truss even managed with Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation to write a best seller on this sort of thing.

So be careful out there. Enjoy your weekend. That's all I got.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

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