Thursday, January 29, 2009

Book Review - Website Optimization - Follow Up

As a quick follow-up to the recent review here of the excellent SEO/SEM book Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King: I neglected to mention that there is also a companion website to the book at http://www.websiteoptimizationsecrets.com which features sample chapters, chapter summaries, full-color figures, worksheets, videos, and a blog.

In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog. In the end, I think we are both right: inbound links are always important, but not always the most critical factor in search ranking, and paid links are okay if used very selectively.

Again, bottom line, I highly recommend Website Optimization: Speed, Search Engine & Conversion Rate Secrets for anyone who wants to maximize the business value of a website.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

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