Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.
Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise
Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly
, seobook, PPC Hero and other sources.AdWords Conversion Optimizer Expands Eligibility by Inside AdWords
In important news for smaller advertisers, Amanda Kelly announced that Google had expanded the availability of its AdWords Conversion Optimizer tool to any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days. This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.
Measuring a Text Ad's Effectiveness by Search Engine Watch
The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.
Pay Per Click Search Engine Marketing Flowchart by PPC Blog
One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization. Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.
Discovering New PPC Search Advertising Opportunities with the Google Search-based Keyword Tool by Internet Marketing and e-Business Review
Louise Rijk provides an in-depth look at Google's search-based keyword tools, including how to use it for developing landing page copy and competitive research.
Previous posts in this series:
Best of 2008: SEO Guidance, Part 1
Best of 2008: Interactive PR, Part 1
Best of 2008: SEO Tools, Part 1
Best of 2008: Search Engine Marketing
Best of 2008: Web Analytics
Best of 2008: Email Marketing Tips
Best of 2008: SEO Keyword Tips & Tools
Best of 2008: Sales & Marketing Copywriting
Best of 2008: SEO Link Building
Best of 2008: Website Design
Best of 2008: WordPress Tools and Tips
Best of 2008: Web & SEO Copywriting
Best of 2008: SEO Guidance, Part 2
Best of 2008: Social Media Optimization, Part 1
Best of 2008: AdWords Tips and Tactics, Part 1
Best of 2008: SEO Tools, Part 2
Best of 2008: SEM Landing Pages
Best of 2008: Blogging for Business, Part 1
Best of 2008: Interactive PR, Part 2
Best of 2008: SEO Guidance, Part 3
Best of 2008: Social Media Optimization, Part 2
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Contact Tom Pick: tomATwebmarketcentralDOTcom
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