Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Optimize Your Site to Improve Search Engine Rankings

Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help improve your website's performance!

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result. Utilizing Google Search Console and Google Analytics can help ensure you that your site is performing its best!

Website optimization includes making sure you have an meta tags, a page title, meta description, high-quality images with alt text, and the appropriate amount of text in your content. 

An important factor of website optimization is keyword research. Keywords should include search terms that users search for in the Google search. Use keywords that are relevant throughout your site including your homepage, landing pages, webpages, content marketing, social media, and even your call to action (cta). 

You can do this organically or you can pay for it. Organic search refers to web traffic from search engine results that are earned, whereas paid search refers to traffic from search engine results that are the result of paid advertising. Organic search results are based on relevance to the user's search terms and long-tail keywords, links and backlinks, domain authority, and other organic ranking factors including:

• Page Speed (including page speed for mobile devices)
• Mobile-friendliness
• Link building
• User experience
• Optimized best content

We’d like to thank Rich from HGSK for asking us about this.