Wednesday, February 27, 2008

Best of 2007: Web 2.0 Sites

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year.

Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name.


Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing.


A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.


An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together.

Ning Marketing 2.0

Like KickApps, Ning is a social networking platform. The Marketing 2.0 Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.


Billed as "an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful.


A social networking site focused on group collaboration, Zanby was "created on the premise that community organizing and meeting sites, by their very grassroots nature, should be available to all, not just those who can afford the fees...(Zanby provides) the richest base set of free community organization and lifestyle management tools available. The Zanby suite of tools allows groups to scale naturally from small gatherings to large businesses with enterprise organizational needs."

Social Media Today

A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts. The membership list includes some pretty big names among marketing bloggers, including Rohit Bhargava, Paul Dunay, and Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media.

BeeTooBee is both a social networking and bookmarking site for marketing professionals as well as a platform, like Ning or KickApps, that enables any organization to build social media functionality into an existing website. It's also one of the most effective sites for driving marketing-related blog traffic.

Web 2.0 People Search Engines

In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock, ZoomInfo and Naymz. Worth reading just for the comment from Charles Knight.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)
Best of 2007: Articles and Blog Posts on SEO (Part 2)
Best of 2007: Website Design
Best of 2007: Blogging for Business
Best of 2007: Marketing Research
Best of 2007: Interactive PR
Best of 2007: SEO Copywriting
Best of 2007: Strategy and Branding
Best of 2007: Web Analytics


Contact Tom Pick: tomATwebmarketcentralDOTcom


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