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Best of 2007: Blog Posts on Social Media Marketing


My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja

After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult. Getting onto the front page of a smaller, more appropriate niche portal, by contrast, is much easier, quicker, and ultimately you get a better return on your time/traffic ratio in the short run," this post makes the case for targeting smaller sites. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

34 More Ways to Build Your Own Social Network by TechCrunch

An excellent and detailed review of tools and services that enable you to build your own social networking site, including both well-known platforms such as Ning and KickApps, as well as lesser-known tools like AlstraSoft, Blogtronix, Crowd Factory, SelectMinds and Webligo.

Get a Facebook Strategy by Buzz Marketing for Technology

Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.

Forget UGC, Discover User-Generated-Linkbait by Distilled

Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

SEO vs. SMO by Vandelay Design

An excellent blog post that compares search engine optimization to social media optimization, makes the case for crafting a strategy for both, and concludes "SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well."

From 0 To PageRank 4 In 1 Month: Interview With Local Seo Andrew Shotland by Convert Offline

This blog interview demonstrates how to quickly build blog traffic by combining quality traffic with social networking.

Setting Goals for Social Media Profile Development by Search Engine People

Blogger Jeff Quipp provides a nicely detailed post on crafting SMART (Specific, Measureable, Attainable, Realistic and Timely) objectives for developing your social media profile and an online professional network.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing

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Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Anonymous said…
Thanks for the acknowledgement Tom. Its always nice when someone in the industry spots something you've written, and appreciates it.
Tom Pick said…
It was an excellent post and deserving of recognition - unique and showed a great deal of strategic thought.
Tom Critchlow said…
Just like Jeff said - thanks for the acknowledgement :-)

Glad you liked the post, hopefully you were able to use it effectively.

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Feedback Friday

Give us some feedback on how we are doing! We would love to hear how we can improve our website and the advice we dish out to our readers. And while you are at it, check out some of our favorite articles from the past few weeks: https://www.digitalrdm.com/5-components-successful-branding-strategy/ https://www.paulandpaul.com/what-are-the-different-types-of-trademarks-and-trademark-laws https://www.lawfirmmarketingcompany.com/content-marketing http://saffwein.com/concussions-car-accident/ http://www.newsworld.site/space-force-future/ http://www.newsworld.site/what-to-do-if-you-are-involved-in-a-forklift-accident/ http://www.newsworld.site/trump-sanctions-russia-election-meddling/ http://www.newsworld.site/bracket-busted-no-13-buffalo-upsets-no-4-arizona/ http://www.newsworld.site/candidate-alvin-de-levie-demands-change-and-transparency-at-psu-board/

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT