Skip to main content

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Image
By

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology

Über-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.


Traits of a Great SEO Client: Commitment by Small Business SEM

Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.


The Alternative Search Engine of the Year, 2007! by Alt Search Engines

Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is...read his post!


10 questions you should ask before doing SEO in house (from an ex-in house SEO) by Seer Interactive SEO Blog

Wil Reynolds (whose name is harder to find on this blog than it should be) offers a detailed essay on 10 questions a company should ask when considering in-house SEO, including consideration of availability of talent, the need for maintenance, and costs. This is an excellent summary, though Wil's advice is clearly targeted at larger companies—a $5K-$15K SEO project is pretty sizable in my world.


Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog

Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.


Don’t Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound

This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.


SEO Styles make the Fight - 10 Deadly SEO Techniques to Avoid by SEO Design Solutions Blog

Jeffrey Smith writes an excellent post warning against over-doing SEO efforts and risking search engine obscurity through the excessive use of 10 popular SEO techniques. My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."


12 Basic On-Site SEO Tactics for Optimized Results by Search Engine Journal

Author Miles Price details 12 essential on-page SEO techniques to optimize search rankings. It's all fundamentals, but that's often what SEO comes down to.


17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider

Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name."


Search Engine Optimization Basics by TopRank SEO Blog

Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.


Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website by Convert Offline / Local Search Hound

A post detailing four tips that will help any website rank better, including optimizing for unique (but likely to be searched) keywords and phrases with the proper density and proximity.


The Dark Art Of Search Engine Optimization by Internet Search Engine Database

In this article, Dave Davies writes not about "black-hat search engine optimization tactics" (which should be avoided), but rather about "the hidden aspects of SEO that are often overlooked." He details techniques for creating a "sticky" site, attracting site visitors with short, well-crafted page title and descriptions, and generating external links.


A Search Column About Search Columns by MediaPost Search Insider

Must-see SEO—Rob Garner supplies an excellent list of the most helpful search engine blogs, from Matt Cutts and Search Engine Land to Bill Slawski's SEO By The Sea and Lee Odden's Online Marketing Blog.


Extreme makeover: Five tips for organic search rankings after a site redesign by DMNews

Critical information for any new website launch or makeover, this article explains five common SEO-related mistakes organizations make when working on new sites, including lost optimization work (such as title, meta tags and headlines), lost content, and orphaned pages resulting in 404 errors.


Brand New Websites: A Search Engine Optimization Company Perspective by Search Engine Guide

Writer Scott Buresh begins by noting that "brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However...a good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit," then proceeds to detail several strategies for gradually improving the search position of new sites, including offering informational content, building links, and carefully choosing high-potential search phrases.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)

*****

technorati tags:

del.icio.us tags:

icerocket tags:

Contact Tom Pick: tomATwebmarketcentralDOTcom
Labels:

Comments

Post a Comment

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte
6 comments
Read more

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati
101 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l
102 comments
Read more

Marketo Releases Marketo Lead Management 3.0

By
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), and Manticore in the marketing automation / demand generation sp
3 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res
2 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr
81 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in
75 comments
Read more

The Best Web Marketing of 2008

By
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Who's really clicking? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile
Post a Comment
Read more