Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.
5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology
Über-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.
Traits of a Great SEO Client: Commitment by Small Business SEM
Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.
The Alternative Search Engine of the Year, 2007! by Alt Search Engines
Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is...read his post!
10 questions you should ask before doing SEO in house (from an ex-in house SEO) by Seer Interactive SEO Blog
Wil Reynolds (whose name is harder to find on this blog than it should be) offers a detailed essay on 10 questions a company should ask when considering in-house SEO, including consideration of availability of talent, the need for maintenance, and costs. This is an excellent summary, though Wil's advice is clearly targeted at larger companies—a $5K-$15K SEO project is pretty sizable in my world.
Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog
Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.
Don’t Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound
This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.
SEO Styles make the Fight - 10 Deadly SEO Techniques to Avoid by SEO Design Solutions Blog
Jeffrey Smith writes an excellent post warning against over-doing SEO efforts and risking search engine obscurity through the excessive use of 10 popular SEO techniques. My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."
12 Basic On-Site SEO Tactics for Optimized Results by Search Engine Journal
Author Miles Price details 12 essential on-page SEO techniques to optimize search rankings. It's all fundamentals, but that's often what SEO comes down to.
17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider
Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name."
Search Engine Optimization Basics by TopRank SEO Blog
Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.
Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website by Convert Offline / Local Search Hound
A post detailing four tips that will help any website rank better, including optimizing for unique (but likely to be searched) keywords and phrases with the proper density and proximity.
The Dark Art Of Search Engine Optimization by Internet Search Engine Database
In this article, Dave Davies writes not about "black-hat search engine optimization tactics" (which should be avoided), but rather about "the hidden aspects of SEO that are often overlooked." He details techniques for creating a "sticky" site, attracting site visitors with short, well-crafted page title and descriptions, and generating external links.
A Search Column About Search Columns by MediaPost Search Insider
Must-see SEO—Rob Garner supplies an excellent list of the most helpful search engine blogs, from Matt Cutts and Search Engine Land to Bill Slawski's SEO By The Sea and Lee Odden's Online Marketing Blog.
Extreme makeover: Five tips for organic search rankings after a site redesign by DMNews
Critical information for any new website launch or makeover, this article explains five common SEO-related mistakes organizations make when working on new sites, including lost optimization work (such as title, meta tags and headlines), lost content, and orphaned pages resulting in 404 errors.
Brand New Websites: A Search Engine Optimization Company Perspective by Search Engine Guide
Writer Scott Buresh begins by noting that "brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However...a good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit," then proceeds to detail several strategies for gradually improving the search position of new sites, including offering informational content, building links, and carefully choosing high-potential search phrases.
Previous articles in this series:
Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)
Contact Tom Pick: tomATwebmarketcentralDOTcom