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Best of 2007: Articles and Blog Posts on SEO (Part 2)


Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology

Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.


Traits of a Great SEO Client: Commitment by Small Business SEM

Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.


The Alternative Search Engine of the Year, 2007!
by Alt Search Engines

Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is...read his post!


10 questions you should ask before doing SEO in house (from an ex-in house SEO) by Seer Interactive SEO Blog

Wil Reynolds (whose name is harder to find on this blog than it should be) offers a detailed essay on 10 questions a company should ask when considering in-house SEO, including consideration of availability of talent, the need for maintenance, and costs. This is an excellent summary, though Wil's advice is clearly targeted at larger companies—a $5K-$15K SEO project is pretty sizable in my world.


Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog

Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.


Don’t Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound

This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results.


SEO Styles make the Fight - 10 Deadly SEO Techniques to Avoid by SEO Design Solutions Blog

Jeffrey Smith writes an excellent post warning against over-doing SEO efforts and risking search engine obscurity through the excessive use of 10 popular SEO techniques. My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."


12 Basic On-Site SEO Tactics for Optimized Results by Search Engine Journal

Author Miles Price details 12 essential on-page SEO techniques to optimize search rankings. It's all fundamentals, but that's often what SEO comes down to.


17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider

Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name."


Search Engine Optimization Basics by TopRank SEO Blog

Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.


Get To The First Page Of Google: The 4 Essentials Of Ranking A LinkLess Small Business Website by Convert Offline / Local Search Hound

A post detailing four tips that will help any website rank better, including optimizing for unique (but likely to be searched) keywords and phrases with the proper density and proximity.


The Dark Art Of Search Engine Optimization by Internet Search Engine Database

In this article, Dave Davies writes not about "black-hat search engine optimization tactics" (which should be avoided), but rather about "the hidden aspects of SEO that are often overlooked." He details techniques for creating a "sticky" site, attracting site visitors with short, well-crafted page title and descriptions, and generating external links.


A Search Column About Search Columns by MediaPost Search Insider

Must-see SEO—Rob Garner supplies an excellent list of the most helpful search engine blogs, from Matt Cutts and Search Engine Land to Bill Slawski's SEO By The Sea and Lee Odden's Online Marketing Blog.


Extreme makeover: Five tips for organic search rankings after a site redesign by DMNews

Critical information for any new website launch or makeover, this article explains five common SEO-related mistakes organizations make when working on new sites, including lost optimization work (such as title, meta tags and headlines), lost content, and orphaned pages resulting in 404 errors.


Brand New Websites: A Search Engine Optimization Company Perspective by Search Engine Guide

Writer Scott Buresh begins by noting that "brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However...a good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit," then proceeds to detail several strategies for gradually improving the search position of new sites, including offering informational content, building links, and carefully choosing high-potential search phrases.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM
Best of 2007: Articles and Blog Posts on Google AdWords
Best of 2007: Articles and Blog Posts on SEO (Part 1)

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All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Feedback Friday

Give us some feedback on how we are doing! We would love to hear how we can improve our website and the advice we dish out to our readers. And while you are at it, check out some of our favorite articles from the past few weeks: https://www.digitalrdm.com/5-components-successful-branding-strategy/ https://www.paulandpaul.com/what-are-the-different-types-of-trademarks-and-trademark-laws https://www.lawfirmmarketingcompany.com/content-marketing http://saffwein.com/concussions-car-accident/ http://www.newsworld.site/space-force-future/ http://www.newsworld.site/what-to-do-if-you-are-involved-in-a-forklift-accident/ http://www.newsworld.site/trump-sanctions-russia-election-meddling/ http://www.newsworld.site/bracket-busted-no-13-buffalo-upsets-no-4-arizona/ http://www.newsworld.site/candidate-alvin-de-levie-demands-change-and-transparency-at-psu-board/

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT