Skip to main content

Best of 2007: Articles and Blog Posts on Google AdWords


The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero

Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords.

Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? by Traffick

Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Just a Bit Off Target With Pay-Per-Click by Future Now

Even sophisticated, major retailers can make SEM mistakes. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

AdWords Optimization Tips: More on Ad Text by the Inside AdWords Blog

The Inside AdWords Crew offers advice on mentioning prices or discounts in ads, what elements to test, and how to most effectively track the performance of different text ads.

Google Campaign Optimizer No Substitute for Experience by StraightUpSearch

A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. As this post notes, "Research and testing...(has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. Test cases yielded scores of woefully irrelevant, broad match keyword suggestions as well as sky-high max CPC recommendations. All of which would have sent a perfectly profitable campaign into a tailspin."

Split-Test Your Adwords Ads In 2 Minutes Or Less by NetBusinessBlog

Blogger Dee Barizo provides step-by-step instructions on testing Google AdWords text ad performance to optimize campaign results.

Give the Google Content Network another try by John W. Ellis Search Engine Marketing

It's a very rare occurrence when a blog post causes me to completely change my mind about a firm conviction, but that's what John Ellis accomplished with this post. Like John, "I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return on ad spend was terrible." But he demonstrates how, in four easy steps, to make Google content network ad campaigns produce worthwhile results.

Chinese Food and Chocolate Pudding: SEO And Paid Search Go Together by MediaPost Search Insider

Writer Tony Orelli shows how organic SEO and paid search work together to maximize website traffic, concluding "we can no longer view SEO and paid search as separate efforts, but two complementary disciplines within your overall marketing mix."

Quick Fixes to Some of PPC’s Most Common Problems: Part One by PPC Hero

A detailed how-to post with specific recommendations for dealing with low conversion rates, poor quality score and low-quality traffic.

More Quick Fixes for Your PPC Account: Get More Clicks by PPC Hero

A nice follow-up to the previous post, this one with concrete suggestions for addressing low click-through rate (CTR), low ad position and disappointing traffic levels.

9 Common Mistakes in Landing Page and PPC Campaign Design by Performancing

Blogger Rich McIver provides helpful guidance on how to avoid nine common mistakes that can negatively impact SEM results, including placing the call to action below the fold, asking too many questions, requiring visitors to download plug-ins before viewing content, and focusing bids on unproductive keywords.

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools
Best of 2007: News Articles on Social Media Marketing
Best of 2007: Blog Posts on Social Media Marketing
Best of 2007: Articles and Blog Posts on SEM

*****

technorati tags:

del.icio.us tags:

icerocket tags:

Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Hema said…
Nice Post.
Thank you for sharing information.
https://www.ayurveda.org/
https://www.ayurveda.org/rejuvenation-and-anti-stress

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Feedback Friday

Give us some feedback on how we are doing! We would love to hear how we can improve our website and the advice we dish out to our readers. And while you are at it, check out some of our favorite articles from the past few weeks: https://www.digitalrdm.com/5-components-successful-branding-strategy/ https://www.paulandpaul.com/what-are-the-different-types-of-trademarks-and-trademark-laws https://www.lawfirmmarketingcompany.com/content-marketing http://saffwein.com/concussions-car-accident/ http://www.newsworld.site/space-force-future/ http://www.newsworld.site/what-to-do-if-you-are-involved-in-a-forklift-accident/ http://www.newsworld.site/trump-sanctions-russia-election-meddling/ http://www.newsworld.site/bracket-busted-no-13-buffalo-upsets-no-4-arizona/ http://www.newsworld.site/candidate-alvin-de-levie-demands-change-and-transparency-at-psu-board/

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT