Skip to main content

2007's Top News Articles on Social Media Marketing


Social media (blogs, podcasts, forums) and social networking sites (Digg, del.icio.us, StumbleUpon, etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.

Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know. You walk over to say "hi" and your customer invites you to join them, and introduces you to the others. They are talking about your industry, and you quickly realize that some of those you've just met are potential future customers. How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you.

Social media and social networks are simply an online version of that table at the coffee shop. They give you the opportunity to start, or join, conversations that can ultimately be beneficial to your business, if managed properly. Here are several of the best news articles from last year on social media strategy and tactics for marketers.

A Marketer’s Guide to Emerging Social Networks by iMedia Connection

After noting that "The future leaders of the (social networking) pack have gotten smart and developed niche sites that slice the pie into tiny, yet dedicated, slivers," Drew Neisser provides reviews of several emerging consumer-oriented social networking communities including Buzznet, as well as many others.

Social Networking Goes Professional by The Wall Street Journal

Journal writer Jessica E. Vascellaro reviews niche social networking sites targeted at doctors (Sermo), wireless business executives (INmobile), financial traders (planned from Reuters) and advertising professionals.

New Social Sites Cater to People of a Certain Age
by The New York Times

Noting that Web 2.0 developers and marketers have figured out that older computer users are more "sticky" than teenagers who flit between different social media sites, Times reporter Matt Richtel covers "a host of new social networking sites aimed at baby boomers and aging computer users," such as Multiply.


Social Media for SEM Savvy Small Biz Owners by SearchEngineWatch

Columnist Carrie Hill provides four reasons why small businesses should develop a social media promotion strategy, and techniques for driving traffic through social sites.

Why MySpace just won't cut it by iMedia Connection

Author David Bankston lays out a strategy for using social networking sites to build "high value communities that drive innovation and revenue through increased engagement with consumers, employees and even partners."

Previous articles in this series:

Best of 2007: SEO Analysis Tools
Best of 2007: SEO Keyword Research Tools

*****

technorati tags:
del.icio.us tags:
icerocket tags:




Contact Mike Bannan: mike@digitalrdm.com

Comments

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!