Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
This content has been moved to Best of 2008: Cool Web Tools on the Webbiquity blog.
Comments
Troy Malone
Pelotonics
This is Mamod the Founder of Feedoor.com, and I would like to comment on feedkiller review and it's caparison to Feedoor
You said what makes feedkiller standout is that you can select how many stories from each item you can select, well, Feedoor has that feature too :) and has a very advanced filtering options to include/exlude posts accordig keywords, author and date
Feedoor also has a javascript code to copy and paste in your website to ceate a widget of stories
Now my own opinion of what makes feedkiller standout is it's simplicity and straight forward interface where you can find your way very easily and create a combination of feeds with no effort, for that I really love feedkiller too :)
Thanks for the heads-up on Pelotronics! I will definitely check out, and who knows, it may make the Best Of list next year!
Tom
I appreciate the credit back to TechJaws.com. This post is world class and I enjoyed the read!
Glad you enjoyed the post, thanks for the positive words, and thanks also for the heads-up on ScribeFire.
You're welcome, it's noteworthy, and don't worry - I will!