Skip to main content

Looking Back at 300: Top 10 Posts

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts, here are the 10 most popular posts of all time so far.

#10: The 8 Layers of a B2B Web Marketing Plan, October 8, 2008

The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising.

#9: Best of 2007: Articles and Blog Posts on SEO (Part 1), January 28, 2008

Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden, Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead.

#8: Web 2.0 Social Tagging Sites, Part 7: The Best, June 26, 2007

"Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off.

#7: Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building, May 15, 2007

The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites.

#6: Selecting an Advertising Agency, June 7, 2005

The second post ever written on this blog and the only post common to both this list and the top 10 after first 100 posts.

#5: Best of 2007: Website Design, February 4, 2008

Eleven outstanding articles on blog posts on website design tips, tactics and tools from experts like Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe and Kalena Jordan.

#4: How to Write a Strategic Marketing Plan, December 6, 2007

My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools.

#3: The Social Media Email Signature, September 18, 2008

A look at how traditional email signatures have evolved into their Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Includes notable examples from social media pros like Jon Rognerud, Viewzi evangelist Giovanni Gallucci, and Guy Kawasaki.

#2: Google AdWords Average CTR and Best Practices, September 20, 2007

Various estimates for average click-through rates (CT) from Google AdWords along with 14 best practices to make search engine marketing programs more successful.

#1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR), August 14, 2007

And the most popular post thus far on the WebMarketCentral blog covers...industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs.

That will do it for me this (short) week. Happy Thanksgiving!

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Feedback Friday

Give us some feedback on how we are doing! We would love to hear how we can improve our website and the advice we dish out to our readers. And while you are at it, check out some of our favorite articles from the past few weeks: https://www.digitalrdm.com/5-components-successful-branding-strategy/ https://www.paulandpaul.com/what-are-the-different-types-of-trademarks-and-trademark-laws https://www.lawfirmmarketingcompany.com/content-marketing http://saffwein.com/concussions-car-accident/ http://www.newsworld.site/space-force-future/ http://www.newsworld.site/what-to-do-if-you-are-involved-in-a-forklift-accident/ http://www.newsworld.site/trump-sanctions-russia-election-meddling/ http://www.newsworld.site/bracket-busted-no-13-buffalo-upsets-no-4-arizona/ http://www.newsworld.site/candidate-alvin-de-levie-demands-change-and-transparency-at-psu-board/

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT