Skip to main content

What Aaron Goldman is Thankful For

GoogleAaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. In terms of the research, the links, and the thought put in behind it, this is an outstanding post.

Search may not be recession-proof—links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn.

Google's free keyword tool and Insights for Search tool—the keyword tool is hardly new, but has been upgraded, and is much more robust than it used to be. And Insights is just a lot of fun.

Google Analytics is enterprise-ready—a recent post from Jeff Campbell that delves into the latest enhancements added to Analytics and why these make it now competitive with top-shelf analytics packages.

New Study Reveals Untapped Billions In Search Marketing—some interesting research here on the growth potential for paid search. However, "hold-outs from the paid search Stone Age" seems a rather harsh way to refer to the large number of search marketers who still use Excel, which works just fine for the vast majority of companies, those that spend less than $50K per month on paid search.

I'm thankful for my clients, my readers, and endless opportunities to continue learning in the constantly changing world of search marketing.


Contact Mike Bannan :


Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Have a Relaxing Sunday

Even though we are all relaxing, the search engines never sleep! Make sure you keep track of the status of any websites you are doing SEO work for with ahrefs!

Strategy is Key!

One of the most important sectors of any marketing company is the team who comes up with marketing strategies for customers. Without the proper strategies, a business will have no road map to lead them to the profitability they are paying for. Leaving your services looking silly and useless.