Monday, August 31, 2009

Best of 2008: Random but Interesting, Part 2

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on?

Then you're in the right place! You'll find all of that and then some here in my final list of brilliant but uncategorized posts from the past year.

39 Actionable Ideas For Driving Traffic To Your Website by Forbes

Jason DeMers offers 39 ideas for increasing traffic to your business website, from focusing on long-tail keywords to creating a top 10 website post.


Increase ROI From Marketing Conferences by TopRank Online Marketing Blog

Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.


How to avoid contextual tragedies by iMedia Connection

J. Brooke Aker writes that "Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing." He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.


How to write the “classic direct mail package” by Direct Creative Blog

Direct mail has taken a severe beating from email marketing over the past several years, and why not? Email is far less costly, better for the environment, and enables the recipient to respond with the click of a mouse. Ironically, however, it is the rapid proliferation of email marketing that makes direct postal mail more appealing than ever. Response rates for email are down as inboxes fill up and your message has a harder and harder time standing out; meanwhile, the volume of physical mail has declined to the point where a well-crafted direct mail piece has a better chance of being noticed now than it has in 20 years. This post details the almost-lost art of creating an effective direct mail package.


Via Enquisite: PPC Agencies Make 45X What SEOs Do for the Same Value by SEOmoz

Rand Fishkin has fun with statistics provided by search agency Enquisite to show that because organic results are more likely to be clicked on than ads for the same search terms, and organic visitors tend to convert at a (slightly) higher rate, SEO consultants are justified in feeling "undervalued and underpaid compared to (their) paid search compatriots." It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO, the actual labor costs of the two activities (when done right) are pretty darn close.

Previous posts in this series:

Best of 2008: SEO Guidance, Part 1
Best of 2008: Interactive PR, Part 1
Best of 2008: SEO Tools, Part 1
Best of 2008: Search Engine Marketing
Best of 2008: Web Analytics
Best of 2008: Email Marketing Tips
Best of 2008: SEO Keyword Tips & Tools
Best of 2008: Sales & Marketing Copywriting
Best of 2008: SEO Link Building
Best of 2008: Website Design
Best of 2008: WordPress Tools and Tips
Best of 2008: Web & SEO Copywriting
Best of 2008: SEO Guidance, Part 2
Best of 2008: Social Media Optimization, Part 1
Best of 2008: AdWords Tips and Tactics, Part 1
Best of 2008: SEO Tools, Part 2
Best of 2008: SEM Landing Pages
Best of 2008: Blogging for Business, Part 1
Best of 2008: Interactive PR, Part 2
Best of 2008: SEO Guidance, Part 3
Best of 2008: Social Media Optimization, Part 2
Best of 2008: AdWords Tips and Tactics, Part 2
Best of 2008: Strategy and Branding, Part 1
Best of 2008: Cool Web Tools, Part 1
Best of 2008: Blogging for Business, Part 2
Best of 2008: Random but Interesting, Part 1
Best of 2008: SEO Guidance, Part 4
Best of 2008: Social Media Optimization, Part 3
Best of 2008: Strategy and Branding, Part 2
Best of 2008: Cool Web Tools, Part 2
Best of 2008: Social Media Optimization, Part 4
Best of 2008: SEO Guidance, Part 5
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

*****


Contact Mike Barran: mike@digitalrdm.com

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