Five SEO Mistakes that Blogs Sometimes Make in Their Content Marketing
Search engine presence is the crowning glory of any online business. Have you been contributing a lot of money towards your SEO campaigns without any results? Between the flux that the search engines’ algorithm is in, and an inundation of misinformation in the digital marketing circle, it is easy to forget the best practices that will make your SEO and content marketing a success. It is time to relearn the basics to explore the common mistakes you might be making with your blog. Here are some of them:
Chaotic keyword stuffing
Keywords are the essence for SEO. If you have great topics on your blog without keywords, you will never know what the users demand. You will also not know your audience and their interests. Keywords are extremely important for your blog architecture. However, it is not uncommon for some people to go overboard with them. This sometimes results in a blog post that looks extremely bogus and distracted. Keywords are a bridge between the intent of the blogger and the transactional data. It should not curb the readability of your content.
Erratic internal linking
Internal linking is an important aspect of SEO. Internal links establish a path for users to maneuver through your blog. They also define your blog architecture and your most important pages to search engines. Strategic internal links can intensify the magic that can be created through backlinks. A drop-down menu on the homepage of the blog in addition to at least four internal links per post helps access deep and elusive webpages. Make sure you have a sitemap which will make sure that all the pages are well crawled and indexed. On the subject of links, sometimes it so happens that we link to another site on a blog post and forget about it. These links need periodic review because nothing infuriates the user like a broken link does. This will impair your traffic, and search engine rankings.
Bad page copy
Always write for the readers, and not search engines. The content on your blog must be easy to understand with less jargon. Consistently producing content establishes your niche as an author and also authorizes your brand. Write a good headline which will pique the interest of the reader. Make sure the blog post has a flow. You can insert GIFs or short videos after every 400 words to keep the reader off reading exhaustion. This will automatically increase the average dwell time. Finally, edit the content brutally. Remember to read the content 2-3 times before posting. If you do not like the content, chances are that the reader does not either. You can engage tools like Grammarly to help you.
Poor image and video optimization
Image and video optimization are not given their due importance by bloggers. Unoptimized image and videos are the reason for longer load times, and this impacts search engine results greatly. The images on the blog should be in .jpg format, and vector images should be in .png format. Always add alt text to an image to make it appear in a targeted image search. Likewise, optimize the meta description of all video posts with their keywords for indexation. Categorize all your video files in a single folder to create a video sitemap. This also helps in search engine indexation.
Weak promotion of content
A great blog post without any kind of promotion is a dud. A good post is expected to attract readers on its own, but it fails to work in reality. Promotion of the post is as important as writing it. There are many ways to promote a blog post. You can share it with all your friends and followers on Instagram, Twitter, and Facebook. Or you can hire an influencer to do so. You can also collaborate with another blogger and have them plug your post on their blog. Alternately, you can run a marketing ad campaign on these social networking sites to place content for the targeted audience. Learn and analyze which social media channel each segment of audience uses, and the times when they are most active. User and social authorization will factor into search engine rankings.