Skip to main content

How to Write a Web Marketing Plan - Part 1

Many companies struggle to implement a comprehensive web marketing strategy. They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized.

Part of the reason is a shortage of practical models. That's now been partially remedied with the addition of a page on How to Develop a Web Marketing Plan on WebMarketCentral. This outline is loosely based on the Six Pillars of Internet Marketing blog. Although the Six Pillars model is one of the best available, it does have some shortcomings. For example, it fails to start with the most basic element of all: building an effective website. Also, affiliate marketing is overplayed (this is important in online retailing, but a small component of B2B web marketing strategy).

Helpfully, however, the Six Pillars model includes interactive PR as a key element; this is an important but challenging area for many PR agencies, let alone small to midsized companies. Only a handful seem to really get it, including Blueliner in New York (the folks behind the Six Pillars model), Racepoint (Boston and San Francisco), Kinetic Results (New York and Dallas), and KC Associates (Minneapolis). The TopRank SEO Blog has one of the best pieces written on this topic.

Stay tuned...

*****

Terms: web marketing plan, web marketing strategy, interactive PR, Blueliner, Racepoint, Kinetic Results, KC Associates

The Internet marketing strategy portal: WebMarketCentral.com

Contact Tom Pick: tomATwebmarketcentral.com

Comments

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Enjoy the Fun of This Weekend

The weekend always has a lot of fun opportunities to offer those who worked hard all week! We  hope you enjoy thee opportunities because we know you deserve them.

Hello March!

It is finally March! What will be your marketing strategy for this new month?!