Skip to main content

New Blog, Old Tool

A couple of quick items:

First, Mike Schultz, co-founder of the Wellesley Hills Group and publisher of RainToday, is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services. Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. Services Insider is a cleanly structured, thoughtfully written, carefully researched must-read blog for anyone involved in professional services sales or marketing.

Second, GoogleFight is a tool mentioned here previously in my post on e-words vs. ewords. GoogleFight is a great tool for determining which of two terms is most commonly used in web writing. For example, I used it recently to check "dropshipping" vs. "drop-shipping" vs. "drop shipping" (the last variant is the most commonly used -- by a wide margin).

But my nine-year old became curious about the little stick men fighting on the screen as I did my GoogleFight search and wanted to try it himself. Turns out GoogleFight is not only an easy and practical tool to determine the popularity of terms for writing, but can also be an amusing time-waster, providing all manner of trivial and worthless data! For example, who gets more web mentions, Luke Skywalker or Darth Vader? (Darth Vader "wins" this fight.) Brittany Spears or Lindsay Lohan? (Not even close: Britanny, by a roughly 7 to 1 margin). Hillary Clinton or John McCain? (Hillary by about 9 to 5). Okay, Hillary Clinton or Anna Nicole Smith? (The late Anna Nicole, by more than 3 to 1; I don't even want to ponder what that says about our culture.)

Finally, Mike Schultz or Seth Godin? Seth wins -- but it's closer than you probably think.


Terms: Mike Schultz, Wellesley Hills Group, RainToday, Services Insider Blog, professional services marketing, GoogleFight, John McCain, Seth Godin

The web marketing and B2B lead generation portal:

Contact Tom Pick:


Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Enjoy the Fun of This Weekend

The weekend always has a lot of fun opportunities to offer those who worked hard all week! We  hope you enjoy thee opportunities because we know you deserve them.

Hello March!

It is finally March! What will be your marketing strategy for this new month?!