Skip to main content

B2B PR - Social Media and Press Release Optimization

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. PR is no longer just about writing press releases announcing your internally-focused company news to select industry media (though you should still do that), but also about writing news releases that demonstrate your expertise and provide valuable content for your prospects. These releases need to be written and distributed differently than traditional press releases, with the goal of reaching both traditional and new media outlets indirectly through increased market exposure.

All press releases and news releases need to be search-engine optimized. Much has been written on this topic, but the best single piece I've seen is Rob Garner's Yes, You Should Still Optimize Press Releases. Rob brings all of the elements together in one excellent, concise post. Among Rob's tips:
  • Include popular keyword and keyword phrases in the release summary, or the secondary release heading.

  • Reinforce the major keyword theme in the body of the release. Once again, what works for optimizing Web pages goes for releases as well.

  • Include the company URL in the first paragraph, after the company name.

Rob's post has ten tips like these—very much worth not only reading, but printing out and hanging where you'll see it every time you write a new press or news release.

Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb, and through tagging on social media sites.

*****


Contact Mike Bannan: mike@digitalrdm.com

Comments

Joan Stewart said…
Your advice on press releases is right on the mark.
You might be interested in knowing that I’m offering a free email tutorial called "89 Ways to Write Powerful Press Releases."

I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.

The course includes several terrific press release samples as well as "before" and "after" makeovers.

You can sign up for the free press release writing tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm

It's a very long tutorial but please stick with it. By the time you're done, it will be like earning a master's degree in writing and distributing press releases. And you'll know more about this topic than many PR people.

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!