Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead.
In this podcast, Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0 social media tagging:
- Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax.
- The glossary of business service management terms from ITIL service catalog software provider Kinetic Data.
- An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom.
I also talk about the results of my research on using Web 2.0 social tagging to drive B2B website traffic. You can listed to the podcast on Paul's blog.
Contact Mike Bannan: email@example.com