My Podcast with Marketing Wizz, Paul Dunay

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead.

In this podcast, Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0 social media tagging:

• Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax.


• The glossary of business service management terms from ITIL service catalog software provider Kinetic Data.


• An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom.

I also talk about the results of my research on using Web 2.0 social tagging to drive B2B website traffic. You can listed to the podcast on Paul's blog.

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Contact Mike Bannan: mike@digitalrdm.com