Skip to main content

The 11th P of Blogging: Perspective

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" word—perspective.

Why do you blog? Probably for many reasons, but most of the bloggers I most frequently interact with—people like Brian Carroll of the B2B Lead Generation Blog, Elge Premeau at My Travels on the Net, Albert Maruggi at the Marketing Edge, and Skip Lineberg of Marketing Genius—blog primarily as a PR activity to support a separate consulting business or marketing agency.

There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. The vast majority of bloggers do so on a part-time basis, but a few people—a tiny fraction of a fraction of the 100 million-plus bloggers—do it for a living.

Which brings us back to Richtel's article. He focused on two technology bloggers, Russell Shaw and Marc Orchant, who died suddenly and prematurely, and speculated that the "blogger lifestyle" may contribute to coronary problems. Both deaths are a tragic loss, and while Richtel accurately points out that two deaths out of 100 million bloggers hardly constitutes a trend, an endless regimen of 18-hour days, coffee and protein supplements is hardly conducive to a long and healthy life.

Perspective comes in this paragraph from Richtel: "Bloggers at some of the bigger sites say most writers earn about $30,000 a year starting out, and some can make as much as $70,000. A tireless few bloggers reach six figures." Those top bloggers reach 100,000 page views per month.

For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence. If you are getting 300 or more visits per month, your blog is in the top 1/2 of 1% of all blogs. 100,000 page views per month is the stratosphere.

The bottom line is to keep blogging in perspective. It can be a healthy creative outlet, and a valuable PR tool. But as one's sole means of making a living, the odds of success seem too remote, the dangers of the lifestyle too real, and the likely rewards insufficient to make this the most appealing career path imaginable.



Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.