Skip to main content

The 5 Best Social Media Sites for Small Businesses


Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign.

With so many sites to choose from, however, one can easily become overwhelmed. Small businesses have neither the time nor the manpower to cover every major site. Instead, it is best to strongly focus on several and then let the viral nature of social media take over.

Below, I have listed the five best social media sites for small businesses, as well as related tips for each one.

1. StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Indeed, it is currently the reigning champ for promoting many types of Websites. Not only it is easier to gain attention on StumbleUpon than many other bookmarking sites, the tail of traffic is much longer.

Tip: After your business is "discovered" on StumbleUpon, give your site a little boost by starting a StumbleUpon ad campaign. For just 5 cents a visitor, you can drive a specifically targeted audience to your businesses' homepage.

2. Twitter – Twitter is a great way for business owners to network at their own convenience. With this tool, you have 140 characters to answer the question, "What are you doing?" People on your Twitter friends list will see each of your posts (aka "tweets"), which can be used to promote new ideas and features for your business.

Tip: Don't promote your site with every tweet, lest you become labeled a spammer. Point out other sites that interest you or something amusing that is really affecting you that day. With those tweets, you can sprinkle in a link to your latest blog entry or a special feature offered by the company.

3. LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network. By starting a professional profile on this site, you will be able to add real-world business contacts to your friends list, as well as the contacts of those people. And so on.

Tip: According to Guy Kawasaki, those with 20 or more connections on LinkedIn are 34 times more likely to be approached about business opportunities through the site.

4. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. The site's many entries are highly ranked in Google and read by millions each day. One caveat: Wikipedia editors can be ruthless about removing external links from the site, so it isn't an easy feat to make your small business "stick."

Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks. Only after you educate yourself on how to contribute to Wikipedia should you attempt to start your own page. This will increase your chances of remaining on the site.

5. Wetpaint – Wikipedia isn't the only wiki on the map. With Wetpaint, you can create your company's own wiki for free. This wiki platform is attractive and easy to create. A "What You See is What You Get" (WYSIWYG) editor, even technical novices can customize the site, upload articles and widgets, etc. No programming knowledge required.

Tip: What Wetpaint offers is a way to get direct feedback from customers, as well as high Google ranking. If you don't want the public to edit the pages on your Wetpaint site, as administrator you can lock each one.

Rather than starting a blog and tirelessly plugging your entries on Digg or Reddit, you should use the sites above to create long-term business contacts and continuous traffic. These five sites require less commitment and cost little to no money for a successful marketing campaign. Small businesses will truly be on an even playing field.


Heather Johnson is a freelance business, finance and economics writer, as well as a regular contributor at Business Credit Cards, a site for best business credit cards and best business credit card offers. Heather welcomes comments and freelancing job inquiries at her email address heatherjohnson2323@gmail.com.

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Have a Relaxing Sunday

Even though we are all relaxing, the search engines never sleep! Make sure you keep track of the status of any websites you are doing SEO work for with ahrefs!

Strategy is Key!

One of the most important sectors of any marketing company is the team who comes up with marketing strategies for customers. Without the proper strategies, a business will have no road map to lead them to the profitability they are paying for. Leaving your services looking silly and useless.