Skip to main content

Hosted Email Service Price Comparison: Part 1

Hosted marketing email services are almost a commodity. Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal preference, and—as with all commodities—price.

Email hosting services aren't quite a commodity, as there are still differences in functionality and service offerings. Virtually all of them, however, offer at least the same basic set of capabilities, including list management, tools for creating HTML and plain text emails, scheduling and reporting.

This chart compares current pricing levels for eight popular hosted marketing email platforms (click to enlarge):

So, which platform offers the best deal? That depends.

Low-volume senders: if you're sending fewer than 5,000 email messages per month, Express Email Marketing from GoDaddy offers the best price. Benchmark Email is a close second.

High-volume senders: above 5,000 emails per month, StreamSend clearly provides the most attractive pricing. Constant Contact, MailGenie and Campaigner (formerly Got) are all priced very similarly, at about 50% higher than StreamSend.

Irregular senders: Most hosted platforms are priced on a monthly basis and designed for marketers who send newsletters or promotions on a regular schedule. But if you only send out occasional messages—such as for new product announcements or special promotions—VerticalResponse may be the best choice. They charge by the email, with no monthly fee. You'll pay a bit more per email, but you're never charged for capacity you aren't using. VerticalResponse CEO Janine Popick also writes an excellent blog on email marketing best practices.

Again, price isn't the only factor when selecting a hosted email platform. While most services offer the same basic feature set, providers vary in terms of the number and quality of pre-built HTML templates offered, CRM integration options, usability and other factors. Many offer a free test drive so you can check them out before making a commitment. The bottom line is that with hosted email services, as with so many other things, it pays to shop around.


Contact Tom Pick: tomATwebmarketcentralDOTcom


Elge Premeau said…
Hey Tom,

This is a topic I've spent a lot of time on over the last five years. Until about six months ago I was using Coolermail because in addition to broadcasts, it had auto responders, a survey feature, it was easy to create your own custom template and good reporting capabilities. Recently a client turned me onto iContact which has all that (except uploading your own template) and starts at $10 a month for up to 500 messages. Plus, I think it's got a more newbie friendly user interface.


Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.