Skip to main content

The 6 P's of Blogging


Following up on my recent post on The 4 Ps of Effective Business Blogging, here are six more Ps to keep in mind for business blogging success.

Platform

There are a wide array of options for building and hosting your blog, from the big 3 online options—Blogger, TypePad and WordPress—to software applications and content management (CMS) systems with blogging features. The topic of which platform is best has filled numerous blog posts, including inpholust's Blogger vs. TypePad vs. Wordpress, Blogger vs. TypePad: Some Questions from Blogging Basics 101, and TypePad vs. Blogger from The Blog Squad, as well as forum discussions.

The bottom line is: as long as the platform you choose makes your blog recognizable as such by search engines and provides RSS feed capability, it will work.

Prodigious

One of the original 4 Ps of blogging was persistence—writing new posts on a regular basis. Being prodigious refers to the frequency and volume of posting. Writing one new post per month, every month, would qualify as being persistent, but it certainly wouldn't be prodigious. Assuming one's writing has merit, there is a fairly direct relationship between prodigiousness and readership: posting three times a week will draw more traffic than weekly posting, daily posting will draw more traffic than 3X per week, etc.

Practical

The best posts are the ones that help someone to do something better. An occasional off-topic rant or musing is fine, but the "meat" of any successful business blog is information that your readers can use.

Positive

The old HR advice to "praise in public, criticize in private" holds true for blogging as well. It's fine to be objective—pointing out both the strong points and limitations of a new product, for example—but avoid pure invective. First, there is no profit in making enemies. Second, negative posts provide little if any value to your readers. And third, the fact that a blog post is forever means it is best not to write something today that you may regret later.

Peculiar

"Unique" would actually be a better word, but it doesn't start with P. While it's fine to comment on industry news, and extremely good etiquette to link to other blog posts, make sure you are providing new knowledge, a unique perspective, thoughtful critique or something else of unduplicated value. Posts that are purely derivative won't provide you or your readers with much value.

Patience

Don't expect huge traffic overnight. It takes time to build up a following and to generate a significant amount of content for the search engines to notice (though Guy Kawasaki provides excellent advice on how to generate substantial traffic to a blog within four months in The 120 Day Wonder: How to Evangelize a Blog). Don't be discouraged if your first few posts, brilliant and insightful as they may be, draw only a few readers when published; remember that search engines index these and those posts will be drawing traffic long into the future.

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

I really like your 10 Ps for blogging success. Nice job in articulating the requirements for having an effective business blog. I especially liked your use of "peculiar" for "unique". Made me chuckle.

Blog on!
Unknown said…
V.Very valuable and great P's for blog success. I also got one way through socialnetworking websites to promte my personal blogs
Tom Pick said…
Thanks for the positive feedback Denise. I really enjoy reading tips from The Blog Squad as well.
Edwin Miller said…
Thank you for sharing this valuable and useful idea, I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skills. Thank you so much, we will continue to serve them better with the same loyalty and ace-quality. What are the Benefits of Blogging for Business?.

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

‍ Image Source: FreeImages‍ ## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts. Why CRO is important for your business CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers. In addition to boosting your revenue, C...

Fishing for B2B leads? Choose the right bait.

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care Mount Pleasant, SC — Marketers are adding their clients to directories. Many of these directories are designed to provide businesses with industry exposure. But marketers across the globe are fouling up or disrupting various directory platforms. By listing businesses in the wrong directory to get local citations. What is a local Citation? A local citation is any online mention of the name, address, and phone number of a local business. Local citations can appear on various platforms, such as search engines, directories, apps, social media, and blogs. Local citations help Internet users discover local businesses and can also impact local search engine rankings. Local citations should be accurate, consistent, and relevant to boost the local presence of a business, according to MOZ.  Local citations have become critical to Google rendering accurate search results. Websites with little or no ...

WMC Opens up marketing tips section.

Do you have something helpful to share with others interested in digital marketing? If so, WebMarketCentral wants to post your piece.  Just write it up and send it with art for evaluation prior to it being approved for publishing.  As a reward for sharing your tips and advice you will receive a backlink to your website.  The current value of the link is below from Ahrefs.com Quidelines:  Blog Post should be written to provide answers to questions that other marketers or small business have.  Blog Posts should be about 700 words or more.  The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece. Do not try to load the price with links to your properties. More Details will follow shortly. Mike Bannan