Skip to main content

Mastering SEO for Product Pages That Produce Profit

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. It simply can't compete with the latest Britney-Spears-abducted-by-a-three-armed-alien type story.

So how do you add life, and SEO value, to a product page? Here are four complementary techniques:

1) Use the words your prospects use. It doesn't matter if your product is technically more of a thingamabob than a whatchamacallit, if your prospects are searching for whatchamacallits, and that's the competitive set they place your product in, that had better be the term you're using. Use a keyword research tool to help identify which terms to use.

2) Tell a story. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Be as specific as possible, and link to case studies to support specific claims.

3) Write detailed product descriptions, again incorporating keywords. The more detailed and vivid the description, the more appealing it will be to both human prospects and search engine bots.

4) Use pictures if at all possible, and optimize the alt tags associated with the images, again using the keywords identified above. Photos and diagrams add interest and aid in understanding for your human prospects, while the alt tags communicate the value of the images to search engines. Also use keywords in the file names of your images.

As prospects work their way through the research process, from general how-is-this-problem-being-solved-today research to specific types of products or services, make sure that your content fits their needs—and that the search engines can find it.

*****


Contact Mike Bannan: mike@digitalrdm.com

Comments

Sunil Gupta said…
This comment has been removed by a blog administrator.
SEO Product said…
In fact SEO is responsible in determining how relevant your site is in search engines. You can prove this by searching for a specific keyword or keyword phrase in the search engine. As the results revealed, you can notice that the ones that are on the first page has the most relevant source of information. SEO products are also used to increase your site's web traffic. In other words, SEO products are very important to maintain your site's page ranking as well as its marketing strength.

Popular posts from this blog

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.



But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…