Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.
In this environment, what are the three or four areas where marketers should focus scare resources? One area clearly is organic search engine optimization (SEO). While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking.
According to eMarketer, SEO tops the list of effective web lead generation methods, as "Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic.
Where else should scarce dollars be allocated? Check out Marketers Top Investment Priorities For 2017.
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Contact Mike Bannan: mike@digitalrdm.com
In this environment, what are the three or four areas where marketers should focus scare resources? One area clearly is organic search engine optimization (SEO). While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking.According to eMarketer, SEO tops the list of effective web lead generation methods, as "Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic.
Where else should scarce dollars be allocated? Check out Marketers Top Investment Priorities For 2017.
*****
Contact Mike Bannan: mike@digitalrdm.com
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