Wednesday, November 11, 2009

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn. For a heavily retweeted post (Will Content Marketing Kill Trade Publications?), Twitter provided six times the traffic of the LinkedIn groups. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites).

Of course, your mileage may vary based on factors such as the specific LinkedIn groups utilized, the number of Twitter followers you have, and the influence of those retweeting the post. Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume.


Contact Tom Pick: tomATwebmarketcentralDOTcom


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