Digital Marketing Trends Your Business Needs Watch Out for in 2018

Digital Marketing Trends to Watch Out for in 2018

With lots of emerging technology and platforms to leverage, there's not been a more thrilling time for brands with many opportunities to connect with existing and future customers.

To paint a clearer picture of the power of machine learning in the context of digital online marketing and how it might help in an industry like healthcare, take a look at his influence on this video utilizing the IBM Watson supercomputer.

Dark Social offers a world of opportunities for brands and businesses and in 2018, investing time and money in this wide range of channels won't only helps you reach a host of niches demographics, but expand your reach significantly.

52% of marketing professionals across the globe feel that video is the kind of content with the best ROI. What is more, 43% of individuals said they would like to see more video content from marketers. With the younger demographics viewing more videos in a broader range of devices than ever before in the past, in 2018, video advertising will be very successful for brands or companies looking to market their services or products.

For brands to get noticed and build meaningful consumer or professional connections, they must learn how to leverage video-based advertising through a wide variety of channels to grab the notice of their audience, be it 6 seconds or longer.

Over the past few years, brands have used the power of personalization with their email marketing strategies, using automation to branch out to individuals based on behavior, interests, and demographics.

No matter what is your thoughts on Chatbots, there is no doubt that they're getting attention and in 2018, are one of the prime ingredients to Business-to-business digital online marketing success.

The face of digital online marketing is continuously changing and as daunting as it might be, 2018 will present more opportunities than ever before for brands and companies that utilize the above trends to their advantage.

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