It’s Early in 2018 and AHREFS tops the marketing blunder list
It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.
Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics. Their data is used by untold numbers of digital marketers across the world. Arguably they are the industry leader in this type of data. The only thing that they changed was how a tiny item in their metrics was being calculated. About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR. They also stated that many sites would see their rankings drop. I agree that a need for change was warranted. What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.