You may not have ever thought about how influencers can help the marketing world achieve a certain strategy or goal, but the reality is, they are almost the main reason why this goal or strategy is successful! They have the power over a certain market segment because of their fame, which can be used to help you as a marketing company obtain that market if it fits your marketing plan. Since half of the battle for marketing companies is appealing to the right target market, influencers can help the target market become aware of whatever it is the marketing company is trying to achieve.
A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:
1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.
But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?
ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.
One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."
We recommend reading the whole thing. …
1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.
But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?
ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.
One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."
We recommend reading the whole thing. …
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