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6 Tips for Adding Instagram as Part of Your B2B Brand Strategy

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6 Tips for Adding Instagram as Part of Your B2B Brand Strategy

Instagram is undoubtedly one of the most popular social media platforms with more than 800 million active users. Look at the impressive statistics. As per Sprout Social, around 70.7% businesses in the US are active on Instagram. According to Smart Insights, around 59% users on Instagram are under the age of 30. Instagram figures indicate that the monthly there are around 2 million advertisers on the platform. That's a huge number.
  
With such impressive figures, Instagram is one of the most effective online platforms for businesses and B2B establishments.

Yet, many don’t know how to harness Instagram’s full capabilities. To make sure you do it right, here are 6 expert tips for B2B organizations to boost your Instagram game.



Get real

Gone are the days of static photos and mundane promotional materials. Today, people want to a human element in your posts. They want to see the real you that's behind the brand.

Post live videos and events that showcase you. Statistics from Instagram reveal that in 2017, there was an increase of 80% in video viewers on the platform. Make use of it to drive your brand strategy.

Bring in variety

Don’t you get bored of the same things in life? Your followers on Instagram are no different... they also want a change. So, what can you do? Ensure variety content as a part of your digital marketing strategy. Create a mix of photos, videos, live videos, and events, to keep your audience engaged.  

Engage

Be active. Do not be that person who only posts content and then disappears. Interact with your users and communicate with them regularly. This also adds an authentic human element to your page.

Also, do not remain cocooned. Visit other pages, like them and even comment once in a while. Social media marketing is not about just posting content but also being a part of the online community.

Make the best use of your bio

Include links to get users to find more about you, your offers or even your site. You may not be able to post links on your captions, but you can add one in your bio. There is also a provision called the Linktree which helps you make custom links.

Another option is to use Instagram Stories as you can add links to your content. It might be there only for a day, but that is more than the time you need to capture the imagination of your potential customers.

Narrate a story

People of all ages like a good story. Attract attention to your Instagram page by telling your followers an impressive tale. You can use a slideshow or a photo album on the page and use it to narrate a touching story that's personal. It always works! This is also a great way to do content marketing.

Likes are passé

Please note, having a high number of likes for your post does not in any way indicate you are creating an impression. It is definitely redundant when it comes to internet marketing today. What you need is real engagement. You need more people to leave comments and also new followers. These two are indicators of how you are faring and how well your posts are creating an impact adding to your brand value.

Your Instagram page can bring a huge value to your organization. Make it count by incorporating these tips into your Instagram posts and you will soon see the difference.


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