Responsive Web Design: Why You Won't be able to
Succeed Without It
You often browse
websites on your smartphone. What if you could view only half of the website
with images skewed all over the screen? Zooming the screen out also doesn’t
help as websites were never originally intended for mobile devices.
However, technology
advancement has changed the entire concept of browsing. Today, responsive web design has become an indispensable part of the
browsing experience. The extensive usage of tablets and smartphones has changed
the outlook of web developers towards web design. Let’s study the detailed
meaning and purpose of responsive web design:
The Meaning of
Responsive Web Design
Responsive web design
refers to the website’s ability to return information considering the device
that has requested the information. Responsive web design is extremely critical
in today’s digital world as it saves time and ensures user’s satisfaction.
After all, who doesn’t like a website with an inbuilt aptitude to respond to
your device preferences automatically?
The Purpose of
Responsive Web Design
Increases SEO visibility
Responsive web design is
one of the most important digital marketing strategies as it increases the SEO visibility of your website. Since your visitors can visit
your website on their preferred device, people stay for a longer time on your
website, thereby decreasing the bounce rate of your website.
Traffic Process Made
Easier
If you have a website,
you certainly want to know the performance of your webpage across all devices. Google Analytics caters to responsive web design by compressing the
tracking into a single report and thus, manages numerous versions of the web
page. It makes the tracking process simple.
Attracts the Mobile
Phone and Tablet Audience
The use of handheld
devices such as smartphones, iPad, and tablets is increasing at a rapid pace.
Responsive web design, therefore, has become an integral part of the brand
strategy for business owners who aim to capitalize on their online reach. A
website normally redirects the users to the device-specific site when they
search for any website from the handheld device. Responsive web design saves
resources and time needed to create a newer version of the website every time a
new device is introduced in the market.
Greater Conversion Rates
Maintaining a
standardized user experience throughout all devices is vital for ensuring that
your customers have a consistent image of your brand. When your customer
decides to subscribe to your services, they may not want to wait while getting
forwarded to a gadget-specific website.
Out of frustration, they
might lose interest and consider competitor’s website. The responsive design
increases the conversion rate of your customers since it enables the website to adapt to any
screen size. The information, images, and layouts of a website are evenly
spread out on mobile that increases user experience.
Faster Web-Pages
According to several
studies conducted on mobile visitors, they close down a webpage if it takes more than three seconds to completely load on the screen. This usually
happens with the websites that are not mobile optimized. The users visiting
your website may possibly never return to your website due to the poor user
experience. Since responsive web design uses caching, it reduces the loading
time of the web page, thereby improving the user experience.
Enhancing Offline
Browsing Experience
Most of the smartphones
browsers are HTML5 enabled nowadays. Users would definitely love
to view and access contents without the internet connection too. A responsive
web design allows the users continue accessing the newsletters, emails, etc.
offline as well.
Cost-Effective Web
Solution
In earlier days, the
business owners would create a web design for computers and laptop and another
site for mobiles. This used to take a lot of time, money and resources. A
responsive web design is not only cost-effective; it also matches the need for
different devices.
Google also considers
your websites’ mobile friendliness as a factor for ranking, you must
immediately get a responsive website if you still haven't.
User experience is highly
critical to the success of your business and greater conversion rate of
customers. Creating a website for business is one of the most important brand
strategies in today’s advanced world.
If your website is yet
not optimized for smartphones, contact an experienced digital marketing
consulting firm and get started on your responsive website. It is one of the
most important parts of a digital marketing strategy to increase your
conversion rates.
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