Skip to main content

Digital Marketing Agency Provides Tips for How to Drive Web Traffic

Image
By

Digital Marketing Agency Provides Tips for How to Drive Web Traffic

Digital marketing requires a considerable investment of time, effort, and money. And when you make an investment, you naturally expect returns. When talking about digital marketing returns, the most measurable one is web traffic increase to your website, social media profiles, or postings. But attracting web traffic is easier said than done. You need a targeted action plan from a digital marketing agency to derive this benefit.

These four strategies have helped drive web traffic in recent times and should be a part of your marketing mix.



Videos

In 2017, video marketing emerged as a frontrunner; not only driving traffic but also keeping viewers engaged far longer than text or image content. So, if your website or posts contain a video, click-through rate (CTR) and bounce rates will see a dip and retention KPIs will swing upwards.

Videos are a concise visual means to deliver complex messages simplistically. The story element in videos appeals to human nature. Moreover, the majority of people are visual learners and grasp and retain visuals much better than audio or textual content.

Contrary to popular belief, making videos doesn’t have to be a costly affair. You neither need a professional crew of actors nor sophisticated equipment. Simple explainer videos showing demonstrations and how-to techniques can be built using a good resolution hand-held camera. Many amazing DIY videos on the web are made using a skeletal crew of director, cameraman, the featured person, and a voiceover person(need not be a professional).

Many businesses have testimonial videos and event promotional videos. Having a testimonial video on a website’s landing page can increase conversion rates by up to 20%.  So, it’s time to get the ol’ camera rolling and shoot some interesting videos.

Social Media

Social media is ubiquitous. Whatever your industry, product, or audience segment, social media marketing is sure to be an impactful strategy. Since people are spending lots of time on social media platforms, putting your brand there and building a good following, is a great idea.

If audiences find your social media posts interesting and helpful, there’s a good chance they’ll start following you, sharing your content or landing up on your website to get more information out of your content.

Few things need to be noted if you’re new to social media marketing. You need not patronize all platforms; choose the ones where your audiences are active. Don’t post just about anything; checkout trending topics using tools such as BuzzSumo and PostReach.

Post timing is key to catching your audiences when they are active. HubSpot recommends certain posting windows for different platforms. Try posting during these times. Also, post regularly and reply to comments diligently.

Social media is a great way to humanize your business and interact with audiences at a one-to-one level.

Influencer Marketing

The days of paid celebrity endorsements to promote businesses are on the decline. New age audiences aren’t interested in hearing you or paid celebs praising your products. They’d rather hear genuine positive experiences of people like themselves.

Social media has given birth to influencers: a breed of people with huge fan following who trusts them and would gladly promote or even purchase products/services endorsed by them.

To piggyback onto an influencer’s goodwill, hashtag her in your social media posts, comment on their posts, try building a rapport with them; send helpful links or content to them, anything to get in their good books basically!

To find out the influencers holding clout in your industry, try tools such as HootSuite, Klout, and Traacker. Set Google alerts to be notified whenever your influencers post anything and log onto TrendSpottr to identify channels where a particular influencer is most active.

SEO

This might seem like a no-brainer for strategies to drive traffic, but it’s extremely important. On-page and off-page search engine optimization (SEO) still remains a top tool for improving your website’s ranking. While being loved by Google might be your primary SEO aim, keep in mind that you’re creating content for humans. If your content is found unique and enticing by readers, eventually it will figure at the top of the SERPs.


Responsive design, sensible placement of keywords, image tagging, and using easy share buttons, are some other traffic driving techniques. The key is to remain abreast of changing user trends and evolve accordingly.


Structured Data Template for Blog Postings:

Comments

Japer Taxton said…
When you are operating in a search engine optimization industry, you have a great deal of tough competitors around. Which is the reason why it's crucial you have to attend the best digital marketing conferences 2018 at London in case you wanted to make a big and progress shift on your career.
3:22 AM
Post a Comment

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...
6 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
2 comments
Read more

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

The 8 Layers of a B2B Web Marketing Plan

By
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...
4 comments
Read more

Best of 2008: Social Media Optimization, Part 2

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe...
Post a Comment
Read more

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

By
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT...
1 comment
Read more