Digital Marketing Agency Provides Tips for How to Drive Web Traffic
Digital marketing requires a considerable investment of time, effort, and money. And when you make an investment, you naturally expect returns. When talking about digital marketing returns, the most measurable one is web traffic increase to your website, social media profiles, or postings. But attracting web traffic is easier said than done. You need a targeted action plan from a digital marketing agency to derive this benefit.
These four strategies have helped drive web traffic in recent times and should be a part of your marketing mix.
In 2017, video marketing emerged as a frontrunner; not only driving traffic but also keeping viewers engaged far longer than text or image content. So, if your website or posts contain a video, click-through rate (CTR) and bounce rates will see a dip and retention KPIs will swing upwards.
Videos are a concise visual means to deliver complex messages simplistically. The story element in videos appeals to human nature. Moreover, the majority of people are visual learners and grasp and retain visuals much better than audio or textual content.
Contrary to popular belief, making videos doesn’t have to be a costly affair. You neither need a professional crew of actors nor sophisticated equipment. Simple explainer videos showing demonstrations and how-to techniques can be built using a good resolution hand-held camera. Many amazing DIY videos on the web are made using a skeletal crew of director, cameraman, the featured person, and a voiceover person(need not be a professional).
Many businesses have testimonial videos and event promotional videos. Having a testimonial video on a website’s landing page can increase conversion rates by up to 20%. So, it’s time to get the ol’ camera rolling and shoot some interesting videos.
Social media is ubiquitous. Whatever your industry, product, or audience segment, social media marketing is sure to be an impactful strategy. Since people are spending lots of time on social media platforms, putting your brand there and building a good following, is a great idea.
If audiences find your social media posts interesting and helpful, there’s a good chance they’ll start following you, sharing your content or landing up on your website to get more information out of your content.
Few things need to be noted if you’re new to social media marketing. You need not patronize all platforms; choose the ones where your audiences are active. Don’t post just about anything; checkout trending topics using tools such as BuzzSumo and PostReach.
Post timing is key to catching your audiences when they are active. HubSpot recommends certain posting windows for different platforms. Try posting during these times. Also, post regularly and reply to comments diligently.
Social media is a great way to humanize your business and interact with audiences at a one-to-one level.
The days of paid celebrity endorsements to promote businesses are on the decline. New age audiences aren’t interested in hearing you or paid celebs praising your products. They’d rather hear genuine positive experiences of people like themselves.
Social media has given birth to influencers: a breed of people with huge fan following who trusts them and would gladly promote or even purchase products/services endorsed by them.
To piggyback onto an influencer’s goodwill, hashtag her in your social media posts, comment on their posts, try building a rapport with them; send helpful links or content to them, anything to get in their good books basically!
To find out the influencers holding clout in your industry, try tools such as HootSuite, Klout, and Traacker. Set Google alerts to be notified whenever your influencers post anything and log onto TrendSpottr to identify channels where a particular influencer is most active.
This might seem like a no-brainer for strategies to drive traffic, but it’s extremely important. On-page and off-page search engine optimization (SEO) still remains a top tool for improving your website’s ranking. While being loved by Google might be your primary SEO aim, keep in mind that you’re creating content for humans. If your content is found unique and enticing by readers, eventually it will figure at the top of the SERPs.
Responsive design, sensible placement of keywords, image tagging, and using easy share buttons, are some other traffic driving techniques. The key is to remain abreast of changing user trends and evolve accordingly.
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