Skip to main content

SEO Basics: How To Optimize Your Google My Business Listing

Image
By

SEO Basics: How To Optimize Your Google My Business Listing
Creating a Google My Business (GMB) account is one of the most effective ways to get noticed in organic searches as part of your marketing plan. While most business owners create their GMB accounts, they don’t realize its full potential. We have compiled a few neat tactics that follow SEO basics to help you optimize your GMB accounts so that you are not only found more easily on Google but also ensure that your account is always updated and accurate.

Keep your GMB account details complete and up to date

Fill out all the fields Google asks for when creating and verifying your GMB account. Many people are not aware that Google allows anybody to help out in pointing out things that show up in a search about your business profile by clicking the “Suggest an Edit” option. So, keep checking your My Business listings dashboard and reject any unwanted edits.

Another lesser-known feature of GMB is “Know this business?” People who know your business can click this link and answer questions put up by Google, about your business. Happy customers can post great reviews that can help your business stand out from the crowd.

Use Google Posts

Promote a new product or announce upcoming sales using Google posts that show up as “mini ads” on Google Maps and Knowledge Panel. Design the posts cleverly and direct traffic from search page to your website or sales page. You have the option of including an image, text, a call to action, and a link in a Google post. These posts are broadcasted for seven days and new ones can be created once a post expires.



Activate booking buttons

You can get customers to book appointments with you directly from the search page. This is possible if you use Google’s Booking button and a compatible automatic scheduling service. Customers have the option to schedule bookings and fix appointment timings, without even visiting your website or calling you.

Use Google’s Question and Answer feature

Another way of using Google My Business account to reach out to customers is the Question and Answer feature. It allows customers and prospects to ask questions about your business and you get to interact with them on a one-to-one basis.

A point to note is Google allows anybody to answer these questions. So, you need to monitor your GMB account closely else you risk trolls and competitors from posting inaccurate or misleading answers. Google notifies you, via email, when somebody asks you a question.

Make use of Google’s direct messaging service

Customers can send text messages to you from the listings page. If you wish to not get business messages in your personal inbox, you can subscribe to Google’s Allo application. The app will send a notification every time a customer sends you a text. Presently, messages are not available to the mobile app or PC users since Google has just introduced this feature.

Ask users for online reviews

Google has specific guidelines for asking customers to leave online reviews about you or your business. These reviews are shown on the search and Maps page. Google absolutely forbids offering an incentive in return for favorable reviews.

But you may gently remind clients to write about their experience with your brand. Inappropriate or biased reviews can be flagged for removal. Do respond to customer reviews to show that you value their opinion.

Today a lot of businesses, even brick and mortar ones depend on Google for their leads. Though ranking on search engines is vital, GMB listings are a very effective way to reach out to local customers.


Comments

Post a Comment

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...
6 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
2 comments
Read more

The 8 Layers of a B2B Web Marketing Plan

By
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...
4 comments
Read more

Best of 2008: Social Media Optimization, Part 2

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe...
Post a Comment
Read more

SEO Link Building of 2008

By
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. 8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links throu...
5 comments
Read more

Best of 2008 (So Far) - Social Media Optimization, Part 1

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFilter, Elliance, evil nofollow links, Spokeo, Pandia Search Engine News, Phil Bradley, Spokeo, eBizMBA, Compete, Max Freiert del.icio.us tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFil...
Post a Comment
Read more

The Best Web Marketing of 2008

By
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Who's really clicking? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile...
Post a Comment
Read more

How to Write a Strategic Marketing Plan

By
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The first step in developing a strategic marketing plan is to identify your target markets. Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects. For new prospective buyers, develop a separate plan for each micromarket (e.g. hospitals, insurance companies and community banks, all of which buy very differently). Next, ask the question: what do these prospects need in order to buy from me? (NOT "what do I need to sell to them?"). Divide this into three ...
3 comments
Read more