15 Important Facebook Statistics for Social Media Marketing Purposes
It is a fact that Facebook is the most popular social media platform in the world. There have been several studies and surveys that reveal its popularity as well as the behavior of its users.
These statistics are of great importance to businesses, especially for they can use them to boost their social media marketing effectiveness. Creating a brand strategy around these findings can effectively enhance the visibility of brands for sure.
Here are 15 most important Facebook statistics you should know about and implement as a business:
Facebook has the most users
There are 2.07 billion MAUS or monthly active Facebook users, that is, more than one-third of the world population. So, you can imagine how effectively you can use Facebook for your brand’s reach.
More multilingual users
More than half of the users speak more than one language, in addition to English or otherwise. It was also found that around 4.5 million posts and comments are translated into the native languages of the users. The message for your content marketing is, ‘post content in different languages for the wider audience’.
Facebook users come from different parts of the world
Of the total number of users, only 11.5 percent are from the US or Canada. There are 794 million users in the Asia Pacific alone, 364 million in Europe and 675 million from the rest of the globe.
Users actually use Facebook actively
People may have accounts on different social networking sites, but it is on Facebook that they log in more regularly. A majority of users access Facebook on their mobile devices. It means a quarter of users log into FB through their mobile phones and in some countries such as India, at least 70 percent use mobiles to access their page. In fact, in Sub-Saharan Africa, it is 97 percent.
Men and women users are almost equal in number
The male users are around 67 percent in the US while female users are around 69 percent.
It is on Facebook they find new products
Facebook itself has stated in one of their studies that around 46 percent of users found fashion statements on the platform which also indicates their motivation for such purchases.
Video viewing is huge
Daily, users spend around 100 million hours watching video on Facebook and of these 65 percent view them on their mobile devices.
Businesses utilize all the FB tools
Businesses around the world use almost all of Facebook tools with more than 20 million users using the Messenger for customer interaction and more than 5 million using paid advertising on the platform.
Facebook Audience Network has better reach
Statistics reveal that more than one billion users see advertisements on the audience network monthly, thus reaching 16 percent more audience than Facebook and Instagram.
Facebook Messenger is widely used
In 2017 alone, more than seven billion messages were exchanged via Facebook Messenger. It means businesses can reach their customers faster and vice versa if they have the Messenger.
Most Facebook users have money to spend
It was found that the adoption rate was around 76 percent amongst the users earning more than $75000 and around 65 percent amongst those earning less than $30,000.
Ad rates lower on Sunday and Monday
Friday was the most expensive day to place ads while Sunday and Monday the cheapest. Utilize the opportunity, marketers!
Most teens are on FB
Around 76 percent of teens use Facebook, though they look at FB as a platform for elders. This means businesses that target a teenage population should be on FB.
Facebook Live is a customer-magnet
Sixty-two percent users find information about live events on FB. This is good news for event management companies. The news about live events also found maximum shares. Not only that, they also share pictures and news about the events they have attended on Facebook.