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15 Important Facebook Statistics for Social Media Marketing Purposes

15 Important Facebook Statistics for Social Media Marketing Purposes
It is a fact that Facebook is the most popular social media platform in the world. There have been several studies and surveys that reveal its popularity as well as the behavior of its users.

These statistics are of great importance to businesses, especially for they can use them to boost their social media marketing effectiveness. Creating a brand strategy around these findings can effectively enhance the visibility of brands for sure.

Here are 15 most important Facebook statistics you should know about and implement as a business:

Facebook has the most users

There are 2.07 billion MAUS or monthly active Facebook users, that is, more than one-third of the world population. So, you can imagine how effectively you can use Facebook for your brand’s reach.

More multilingual users

More than half of the users speak more than one language, in addition to English or otherwise. It was also found that around 4.5 million posts and comments are translated into the native languages of the users. The message for your content marketing is, ‘post content in different languages for the wider audience’.

Facebook users come from different parts of the world

Of the total number of users, only 11.5 percent are from the US or Canada. There are 794 million users in the Asia Pacific alone, 364 million in Europe and 675 million from the rest of the globe.

Users actually use Facebook actively

People may have accounts on different social networking sites, but it is on Facebook that they log in more regularly. A majority of users access Facebook on their mobile devices. It means a quarter of users log into FB through their mobile phones and in some countries such as India, at least 70 percent use mobiles to access their page. In fact, in Sub-Saharan Africa, it is 97 percent.

Men and women users are almost equal in number

The male users are around 67 percent in the US while female users are around 69 percent.

It is on Facebook they find new products

Facebook itself has stated in one of their studies that around 46 percent of users found fashion statements on the platform which also indicates their motivation for such purchases.

Video viewing is huge

Daily, users spend around 100 million hours watching video on Facebook and of these 65 percent view them on their mobile devices.

Businesses utilize all the FB tools

Businesses around the world use almost all of Facebook tools with more than 20 million users using the Messenger for customer interaction and more than 5 million using paid advertising on the platform.

Facebook Audience Network has better reach

Statistics reveal that more than one billion users see advertisements on the audience network monthly, thus reaching 16 percent more audience than Facebook and Instagram.

Facebook Messenger is widely used

In 2017 alone, more than seven billion messages were exchanged via Facebook Messenger. It means businesses can reach their customers faster and vice versa if they have the Messenger.

Most Facebook users have money to spend

It was found that the adoption rate was around 76 percent amongst the users earning more than $75000 and around 65 percent amongst those earning less than $30,000.

Ad rates lower on Sunday and Monday

Friday was the most expensive day to place ads while Sunday and Monday the cheapest. Utilize the opportunity, marketers!

Most teens are on FB

Around 76 percent of teens use Facebook, though they look at FB as a platform for elders. This means businesses that target a teenage population should be on FB.

Facebook Live is a customer-magnet

Sixty-two percent users find information about live events on FB. This is good news for event management companies. The news about live events also found maximum shares. Not only that, they also share pictures and news about the events they have attended on Facebook.


All Time Greats

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

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“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

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I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…