These Are The Top 25 Digital Marketing Design
Trends for 2018
The world of visual
design is always evolving. Trends disappear almost as soon as they emerge. In
such a dynamic ecosystem, it pays to be ahead of time. This countdown of 2018’s
top expected digital marketing trends is meant to keep you ahead of the game.
Symmetrical designs,
generic images, muted color schemes, subtle typography were all great in 2017
but won’t cut it with clients this year. Be bold, stand out could well be the
principle that should govern your online presence especially web designs. Be
prepared to think out of the box and be different—a sure way to catch people’s
attention.
Ditch generic
The assembly line
approach won’t be a hit in 2018. Customized, authentic images and rich media
content will catch the eye. Stock pictures will need to be made into memes. The
more personalized a photo, the more eye-catching it’s poised to be.
Double Images
User-generated content
or self-captured images will be even more authentic. An interesting development
will be the popularity of hand-drawn images and caricatures. They look abstract
and unique and can take your visuals to another level altogether.
Be bold
Bold and loud colors
used aesthetically will work. Muted colors, that have tints or shades of
black, are on their way out. Pastels are also another popular option. Color
transitions of the same color create striking visuals. To find winning color
combinations, use the Colorhunt tool. Images overlaid on a background of the
same color, give a 3D effect.
Classic duotone is
definitely on the wane this year. Use channel color splitting to create edgy
double-colored visuals. Superimpose two layers of the same image in monochrome,
to create amazing double images that look in motion.
Experiment with
typography
Typography still rules but will be more creative. Cropped
typography will be a hot trend. It requires erasing parts of letters or
numerals while still keeping them readable. Use unorthodox alphabetical order
or letter arrangements to make creative words- chaotic typography. Bigger,
bolder fonts will be in vogue. Use real-life elements such as human figures or
animal silhouettes to create letters- the effort will be truly worth it. Try it
out if you’re planning to experiment with new logo designs.
Chaotic Typography
Shadowed fonts and
floating typography give an illusion of 3D and look great in all types of
visuals. Detailing in fonts will be replaced by minimalistic styled fonts that
look sparse but make a big impact.
Moving images
Static images will be
replaced by gifs. Animating portions of images (cinemagraphs) while keeping the
others motionless, will also work well. Loop images together and move them like
a marquee.
Distorted images
Holographic designs will
get phased out this year. They will be replaced by color channels and distorted
images. Asymmetrical images and forms will be popular. “Ruined” images (slices
of the same image placed randomly resulting in weird-looking images) will be
seen outside of horror films.
Vary layouts
Design templates will
still be used by designers who love experimenting with layouts and design
elements. Content will be split into two adjacent frames- one with graphics and
the other with text- to make good use of space.
Negative empty spaces
Low-poly designs that
emerged in 2017 will be used more widely. They combine bright colors, bold
hues, color transitions, and hand-drawn text and caricatures, to give a
three-dimensional look and feel. Negative empty space in layout and typography
is posed to be another hot trend.
Add a little pep to your
digital marketing strategy this year with these tips!
Comments