Skip to main content

These Are The Top 25 Digital Marketing Design Trends for 2018

Image
By

These Are The Top 25 Digital Marketing Design Trends for 2018

The world of visual design is always evolving. Trends disappear almost as soon as they emerge. In such a dynamic ecosystem, it pays to be ahead of time. This countdown of 2018’s top expected digital marketing trends is meant to keep you ahead of the game.


Symmetrical designs, generic images, muted color schemes, subtle typography were all great in 2017 but won’t cut it with clients this year. Be bold, stand out could well be the principle that should govern your online presence especially web designs. Be prepared to think out of the box and be different—a sure way to catch people’s attention.



Ditch generic

The assembly line approach won’t be a hit in 2018. Customized, authentic images and rich media content will catch the eye. Stock pictures will need to be made into memes. The more personalized a photo, the more eye-catching it’s poised to be.

Double Images

User-generated content or self-captured images will be even more authentic. An interesting development will be the popularity of hand-drawn images and caricatures. They look abstract and unique and can take your visuals to another level altogether.


Be bold

Bold and loud colors used aesthetically will work.  Muted colors, that have tints or shades of black, are on their way out. Pastels are also another popular option. Color transitions of the same color create striking visuals. To find winning color combinations, use the Colorhunt tool. Images overlaid on a background of the same color, give a 3D effect.


Classic duotone is definitely on the wane this year. Use channel color splitting to create edgy double-colored visuals. Superimpose two layers of the same image in monochrome, to create amazing double images that look in motion.


Experiment with typography


Typography still rules but will be more creative. Cropped typography will be a hot trend. It requires erasing parts of letters or numerals while still keeping them readable. Use unorthodox alphabetical order or letter arrangements to make creative words- chaotic typography. Bigger, bolder fonts will be in vogue. Use real-life elements such as human figures or animal silhouettes to create letters- the effort will be truly worth it. Try it out if you’re planning to experiment with new logo designs.

Chaotic Typography

Shadowed fonts and floating typography give an illusion of 3D and look great in all types of visuals. Detailing in fonts will be replaced by minimalistic styled fonts that look sparse but make a big impact.

Moving images

Static images will be replaced by gifs. Animating portions of images (cinemagraphs) while keeping the others motionless, will also work well. Loop images together and move them like a marquee.

Distorted images

Holographic designs will get phased out this year. They will be replaced by color channels and distorted images. Asymmetrical images and forms will be popular. “Ruined” images (slices of the same image placed randomly resulting in weird-looking images) will be seen outside of horror films.

Vary layouts

Design templates will still be used by designers who love experimenting with layouts and design elements. Content will be split into two adjacent frames- one with graphics and the other with text- to make good use of space.

Negative empty spaces

Low-poly designs that emerged in 2017 will be used more widely. They combine bright colors, bold hues, color transitions, and hand-drawn text and caricatures, to give a three-dimensional look and feel. Negative empty space in layout and typography is posed to be another hot trend.

Add a little pep to your digital marketing strategy this year with these tips!


Comments

Post a Comment

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...
6 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
2 comments
Read more

The 8 Layers of a B2B Web Marketing Plan

By
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...
4 comments
Read more

Best of 2008: Social Media Optimization, Part 2

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe...
Post a Comment
Read more

SEO Link Building of 2008

By
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. 8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links throu...
5 comments
Read more

Best of 2008 (So Far) - Social Media Optimization, Part 1

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFilter, Elliance, evil nofollow links, Spokeo, Pandia Search Engine News, Phil Bradley, Spokeo, eBizMBA, Compete, Max Freiert del.icio.us tags: social media, social bookmarking, social networking, Search Engine Marketing Exposed, Anthony Kirlew, OldSchool, Social Media Optimization, David Wilson, NxtERA Marketing Blog, Elana Anderson, CNET News, Brian R. Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFil...
Post a Comment
Read more

The Best Web Marketing of 2008

By
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Who's really clicking? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile...
Post a Comment
Read more

How to Write a Strategic Marketing Plan

By
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The first step in developing a strategic marketing plan is to identify your target markets. Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects. For new prospective buyers, develop a separate plan for each micromarket (e.g. hospitals, insurance companies and community banks, all of which buy very differently). Next, ask the question: what do these prospects need in order to buy from me? (NOT "what do I need to sell to them?"). Divide this into three ...
3 comments
Read more