Skip to main content

Social Media Marketing 101: 8 Tips for Getting Social Media Ads Right

Social Media Marketing 101: 8 Tips for Getting Social Media Ads Right Social media marketing is an inseparable part of any marketing strategy today. Ever wondered why you see display advertising scattered on your walls and tagged "sponsored"? They are ads for companies advertising their products and services to increase their businesses by attracting potential buyers. If you are a marketing manager, entrepreneur or a social media specialist, this post is for you. Below are eight quick tricks and tips to get your social media ads on point to help you achieve and exceed your targets. 1. Uniqueness is the key Design your ads in a way that keeps people hooked and entertained. No one wants boring information to disrupt their browsing experience. Keep your ads unique and authentic to drive qualified traffic. 2. Gainfulness from your advertisements Improving usefulness through your ads for the potential audience does go a long way. Keeping the ads short, useful and straightforward helps. How about a quick video to engage the user and add value to their lives and make them visit your site again! 3. Remember to be contextual
Every person scrolling through walls and ads have varied interests. Context helps, at all times. The targeting approach via your ads should be such that it reaches a vast number of the target audience. It will also give you insights into what works the best for them and what doesn't.



4. Enhance Credibility

And how? When all we have known is differentiation is the key. Yes, differentiation is vital. According to a research study, users place a more significance on brands who share useful content instead of looking into the origin of the content. Brands should focus on this phenomenon to build trustworthy contacts to drive traffic. You should also be building proprietary content. And content marketing is an effective way to enhance your credibility. 

5. Be Approachable

Even if you manage to draw in a customer, retention is an even trickier affair. Today, various tools like instant messaging exist to let potential users contact you in case of any queries. Businesses should be approachable and empower their users. This enhances customer-business relations. Be on your toes for your customers and enjoy the increased conversions. 

 6. Be persistent throughout 

According to a survey, almost 60% of users need to come in contact with the ads and content to build a reputation with a business and then take suitable actions. Quality content keeps the user interested, enhances a brand's goodwill and thus ensures a long-term relationship through the image that they have built. 

 7. Investigate and Explore 

Ads should be user-friendly. Always. Your brands should focus on testing their ads with real-time users and get their ads modified taking into account the reaction of your ideal audience. Experimenting is the key. Always remember, if the ad is too boring, it is going to go unnoticed. If you need to drive traffic, craft something that is going to be loved by your ideal consumer. 

 8. Attend your customers Attentively 

Remember to concentrate on your customers, listen to their pain points and help them overcome any issues that your product or service is causing. What else does a customer need? If you are attentive, empathize with them, hear them out, and find solutions rather than playing the blame game, there is no way you won't be able to convert a potential user into your valuable customer. 


 Make your presence noticed, the social media way!

Comments

All Time Greats

7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Best of 2008: Social Media Optimization, Part 2

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe