Fact or myth

1. Google penalizing you/ your business for creating duplicate content

This penalty actually does not exist AT ALL!

Google knows that duplicate content is part of the web and is bound to happen with all of the people out there that want to talk about a similar subject.

Just be sure to use the proper tools for duplicate content use like canonicals, internal links, and sitemap inclusion so the proper page can be indexed!

2. Google has 3 main ranking factors

It is impossible to pinpoint what the best-ranking factors are in Google's eyes because each query has different ranking factors and competition that tends to change daily.

3. Google values backlinks from all high authority domains

Since Google takes into account the context of how a backlink is being used, this is not always true. Because if you are using the backlink incorrectly, Google will not value it, even if it is from one of the most authoritative websites out there!

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