If you've ever thought about writing a book and wondered if the effort would be worthwhile, a new study suggests the answer is a strong "yes." Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. The results: - 53% of authors reported a "strong" or "very strong" influence on their ability to charge higher fees - 76% indicated publishing a book had at least some influence on their ability to close deals - 83% reported at least some improvement on business with current clients as a result of publishing a book In short, consultants and agency execs seem to agree that publishing a book helps them to be seen as gurus whose services are in demand. Mike has published his findings in a report for those who are intereste...
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