There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.
After that, Google serves you up to searchers in the organic section. The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning.
Do you want to be found online or not?
If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital.
Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use limited or basic SEO techniques will benefit.
It doesn’t matter if your business …