My philosophy of consulting has always been that 1) I want every client to remain a (satisfied) client for as long as possible, and 2) I want every ex-client to be referenceable. To me, that seems common-sensical enough, but I'm disgusted by how many outside vendors don't share that approach to clients, whether through price gouging, incompetence, non-responsiveness, or just plain dishonesty. It's not that there's a shortage of ethical codes, just a shortage of adherence to them. Codes abound, from ethical guidelines for management consulting and search engine optimization , public relations and blogging. My personal contribution to the genre would be: - Start with an honest assessment of your strengths. No single individual can be good at everything, even with a narrowly-defined area such as website design . Accept projects only in your strength areas; you'll be more likely to avoid delivering poor quality work. - Develop a network of talented people in
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