A website is the gateway to the success of a business today and hence, revamping it regularly is required. A redesigned website is beneficial in more ways than one, but it is somewhat, not so conducive to your paid search efforts.
Now, this might raise a question as to how can website redesigning be considered an obstacle to the success of the PPC campaigns when PPC is supposed to work well on updated websites?
While it is true that a good web design adds to the success of a PPC campaign, redesigning can often sabotage the paid search efforts temporarily, if not entirely.
This is because the elements, which are critical for the paid search campaigns, are often ignored or dropped out at the time of redesigning. Here, let’s take a detailed look at where things that go wrong and how website redesigning can be prevented from ruining your paid search efforts.
When a website is redesigned, the phone number of the company/business migh…