I decided to save all of the direct mail I received from one of the candidates for a while, just for the heck of it. This is three weeks' worth of mailings. From one candidate. I sometimes got two or three letters in a single day. This isn't environmentally friendly, it can't be cheap, and worst of all, it's not even effective.
Rather than wiping out our forests to produce more junk mail, here are a few ideas the political parties and candidates might want to consider (they work for businesses as well):
Both sides have been spending a ton of money on video, both TV ads and online. Has any of it been memorable? Has anything from either campaign gone viral? Everything seems very standard, safe, formul…