you’d probably get 100 different definitions. In fact, when asked that very question, successful marketing strategists
and SEO experts have provided widely varying answers.
Some view elements of a strong brand strategy in terms of tangibles, like logo, website, packaging design and product.
Count among this group the American Marketing Association (AMA), which defines branding as “A name, term, design,
symbol, or any other feature that identifies one seller’s good or service as distinct from those…