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Showing posts from June, 2019

The 5 Components of A Successful Branding Strategy

What are the 5 components of a successful branding strategy ? Have a Clear Vision for Your Brand. Maintain Consistent Messaging Across Platforms. Extend the Brand throughout the Company. Create an Emotional Connection to the Brand. Nurture Loyalty for the Brand. Branding is one of those concepts like “equality” or “justice” or “success.”  It’s hard to define and even harder to break out into its individual components of branding.  If you asked 100 marketers what a successful branding strategy is, you’d probably get 100 different definitions.  In fact, when asked that very question, successful marketing strategists and SEO experts have provided widely varying answers. Some view elements of a strong brand strategy in terms of tangibles, like logo, website, packaging design and product.  Count among this group the American Marketing Association (AMA), which defines branding as “A name, term, design, symbol, or any other feature that identifies one seller’s good