Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities. Here's our handy guide, including: Surprising data on listener demographics; 3 Mistakes to avoid; 5 Rules for podcast content; 4 Tips to create commercials that get results." I daresn't say any more or I'll get a nasty note from Anne Holland . Access to the Sherpa article is free through Friday September 1, but will cost you a few bucks after that. I'm not a podcasting expert, nor do I play one on TV, but I do know one (a podcasting expert, not a TV): Albert Maruggi at Provident Partners . Shortly after the Sherpa piece came out, Albert supplemented it with podcasting 102 . If you found Marketing Sherpa's podcasting guide of interest, check out the sequel from Albert. As far as I know, his podcast on podcasting will remain free. *
Digital Marketing Blog of WebMarketCentral.com. Tips, tricks, tool, resources and hacks from across the globe WebMarketCentral.com A marketing portal for web marketing, B2B lead generation and marketing, social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources.