Skip to main content

Responsive Web Design: Why You Won't be able to Succeed Without It

Image
By

Responsive Web Design: Why You Won't be able to Succeed Without It

You often browse websites on your smartphone. What if you could view only half of the website with images skewed all over the screen? Zooming the screen out also doesn’t help as websites were never originally intended for mobile devices.

However, technology advancement has changed the entire concept of browsing. Today, responsive web design has become an indispensable part of the browsing experience. The extensive usage of tablets and smartphones has changed the outlook of web developers towards web design. Let’s study the detailed meaning and purpose of responsive web design:

The Meaning of Responsive Web Design

Responsive web design refers to the website’s ability to return information considering the device that has requested the information. Responsive web design is extremely critical in today’s digital world as it saves time and ensures user’s satisfaction. After all, who doesn’t like a website with an inbuilt aptitude to respond to your device preferences automatically?




The Purpose of Responsive Web Design

Increases SEO visibility

Responsive web design is one of the most important digital marketing strategies as it increases the SEO visibility of your website. Since your visitors can visit your website on their preferred device, people stay for a longer time on your website, thereby decreasing the bounce rate of your website.

Traffic Process Made Easier

If you have a website, you certainly want to know the performance of your webpage across all devices. Google Analytics caters to responsive web design by compressing the tracking into a single report and thus, manages numerous versions of the web page. It makes the tracking process simple.

Attracts the Mobile Phone and Tablet Audience

The use of handheld devices such as smartphones, iPad, and tablets is increasing at a rapid pace. Responsive web design, therefore, has become an integral part of the brand strategy for business owners who aim to capitalize on their online reach. A website normally redirects the users to the device-specific site when they search for any website from the handheld device. Responsive web design saves resources and time needed to create a newer version of the website every time a new device is introduced in the market.

Greater Conversion Rates

Maintaining a standardized user experience throughout all devices is vital for ensuring that your customers have a consistent image of your brand.  When your customer decides to subscribe to your services, they may not want to wait while getting forwarded to a gadget-specific website.

Out of frustration, they might lose interest and consider competitor’s website. The responsive design increases the conversion rate of your customers since it enables the website to adapt to any screen size. The information, images, and layouts of a website are evenly spread out on mobile that increases user experience.

Faster Web-Pages

According to several studies conducted on mobile visitors, they close down a webpage if it takes more than three seconds to completely load on the screen. This usually happens with the websites that are not mobile optimized. The users visiting your website may possibly never return to your website due to the poor user experience. Since responsive web design uses caching, it reduces the loading time of the web page, thereby improving the user experience.

Enhancing Offline Browsing Experience

Most of the smartphones browsers are HTML5 enabled nowadays. Users would definitely love to view and access contents without the internet connection too. A responsive web design allows the users continue accessing the newsletters, emails, etc. offline as well.

Cost-Effective Web Solution

In earlier days, the business owners would create a web design for computers and laptop and another site for mobiles. This used to take a lot of time, money and resources. A responsive web design is not only cost-effective; it also matches the need for different devices.

Google also considers your websites’ mobile friendliness as a factor for ranking, you must immediately get a responsive website if you still haven't.

User experience is highly critical to the success of your business and greater conversion rate of customers. Creating a website for business is one of the most important brand strategies in today’s advanced world.

If your website is yet not optimized for smartphones, contact an experienced digital marketing consulting firm and get started on your responsive website. It is one of the most important parts of a digital marketing strategy to increase your conversion rates.


Structured Data Template for Blog Postings:

Comments

Post a Comment

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...
6 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
2 comments
Read more

Marketing Automation: Bringing a Gun to a Knife Fight

By
This content has been moved to Marketing Automation: Like Bringing a Gun to a Knife Fight on the Webbiquity blog. ***** technorati tags: b2b marketing lead nurturing marketing-automation software demand-generation software Steve Woods Eloqua hosted-email-services email-service-providers ESP Constant Contact VerticalResponse ExactTarget shorten sales cycles del.icio.us tags: b2b marketing lead nurturing marketing-automation software demand-generation software Steve Woods Eloqua hosted-email-services email-service-providers ESP Constant Contact VerticalResponse ExactTarget shorten sales cycles icerocket tags: b2b marketing lead nurturing marketing-automation software demand-generation software Steve Woods Eloqua hosted-email-services email-service-providers ESP Constant Contact VerticalResponse ExactTarget shorten sales cycles Contact Tom Pick: tomATwebmarketcentralDOTcom
2 comments
Read more

The 8 Layers of a B2B Web Marketing Plan

By
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...
4 comments
Read more

Best of 2008: Social Media Optimization, Part 2

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe...
Post a Comment
Read more

Marketo Releases Marketo Lead Management 3.0

By
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), and Manticore in the marketing automation / demand generation sp...
3 comments
Read more

The Best Web Marketing of 2008

By
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. Who's really clicking? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile...
Post a Comment
Read more

SEO Link Building of 2008

By
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. 8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links throu...
5 comments
Read more