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Responsive Web Design: Why You Won't be able to Succeed Without It

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Responsive Web Design: Why You Won't be able to Succeed Without It

You often browse websites on your smartphone. What if you could view only half of the website with images skewed all over the screen? Zooming the screen out also doesn’t help as websites were never originally intended for mobile devices.

However, technology advancement has changed the entire concept of browsing. Today, responsive web design has become an indispensable part of the browsing experience. The extensive usage of tablets and smartphones has changed the outlook of web developers towards web design. Let’s study the detailed meaning and purpose of responsive web design:

The Meaning of Responsive Web Design

Responsive web design refers to the website’s ability to return information considering the device that has requested the information. Responsive web design is extremely critical in today’s digital world as it saves time and ensures user’s satisfaction. After all, who doesn’t like a website with an inbuilt aptitude to respond to your device preferences automatically?




The Purpose of Responsive Web Design

Increases SEO visibility

Responsive web design is one of the most important digital marketing strategies as it increases the SEO visibility of your website. Since your visitors can visit your website on their preferred device, people stay for a longer time on your website, thereby decreasing the bounce rate of your website.

Traffic Process Made Easier

If you have a website, you certainly want to know the performance of your webpage across all devices. Google Analytics caters to responsive web design by compressing the tracking into a single report and thus, manages numerous versions of the web page. It makes the tracking process simple.

Attracts the Mobile Phone and Tablet Audience

The use of handheld devices such as smartphones, iPad, and tablets is increasing at a rapid pace. Responsive web design, therefore, has become an integral part of the brand strategy for business owners who aim to capitalize on their online reach. A website normally redirects the users to the device-specific site when they search for any website from the handheld device. Responsive web design saves resources and time needed to create a newer version of the website every time a new device is introduced in the market.

Greater Conversion Rates

Maintaining a standardized user experience throughout all devices is vital for ensuring that your customers have a consistent image of your brand.  When your customer decides to subscribe to your services, they may not want to wait while getting forwarded to a gadget-specific website.

Out of frustration, they might lose interest and consider competitor’s website. The responsive design increases the conversion rate of your customers since it enables the website to adapt to any screen size. The information, images, and layouts of a website are evenly spread out on mobile that increases user experience.

Faster Web-Pages

According to several studies conducted on mobile visitors, they close down a webpage if it takes more than three seconds to completely load on the screen. This usually happens with the websites that are not mobile optimized. The users visiting your website may possibly never return to your website due to the poor user experience. Since responsive web design uses caching, it reduces the loading time of the web page, thereby improving the user experience.

Enhancing Offline Browsing Experience

Most of the smartphones browsers are HTML5 enabled nowadays. Users would definitely love to view and access contents without the internet connection too. A responsive web design allows the users continue accessing the newsletters, emails, etc. offline as well.

Cost-Effective Web Solution

In earlier days, the business owners would create a web design for computers and laptop and another site for mobiles. This used to take a lot of time, money and resources. A responsive web design is not only cost-effective; it also matches the need for different devices.

Google also considers your websites’ mobile friendliness as a factor for ranking, you must immediately get a responsive website if you still haven't.

User experience is highly critical to the success of your business and greater conversion rate of customers. Creating a website for business is one of the most important brand strategies in today’s advanced world.

If your website is yet not optimized for smartphones, contact an experienced digital marketing consulting firm and get started on your responsive website. It is one of the most important parts of a digital marketing strategy to increase your conversion rates.


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