Skip to main content

Responsive Web Design: Why You Won't be able to Succeed Without It

Image
By

Responsive Web Design: Why You Won't be able to Succeed Without It

You often browse websites on your smartphone. What if you could view only half of the website with images skewed all over the screen? Zooming the screen out also doesn’t help as websites were never originally intended for mobile devices.

However, technology advancement has changed the entire concept of browsing. Today, responsive web design has become an indispensable part of the browsing experience. The extensive usage of tablets and smartphones has changed the outlook of web developers towards web design. Let’s study the detailed meaning and purpose of responsive web design:

The Meaning of Responsive Web Design

Responsive web design refers to the website’s ability to return information considering the device that has requested the information. Responsive web design is extremely critical in today’s digital world as it saves time and ensures user’s satisfaction. After all, who doesn’t like a website with an inbuilt aptitude to respond to your device preferences automatically?




The Purpose of Responsive Web Design

Increases SEO visibility

Responsive web design is one of the most important digital marketing strategies as it increases the SEO visibility of your website. Since your visitors can visit your website on their preferred device, people stay for a longer time on your website, thereby decreasing the bounce rate of your website.

Traffic Process Made Easier

If you have a website, you certainly want to know the performance of your webpage across all devices. Google Analytics caters to responsive web design by compressing the tracking into a single report and thus, manages numerous versions of the web page. It makes the tracking process simple.

Attracts the Mobile Phone and Tablet Audience

The use of handheld devices such as smartphones, iPad, and tablets is increasing at a rapid pace. Responsive web design, therefore, has become an integral part of the brand strategy for business owners who aim to capitalize on their online reach. A website normally redirects the users to the device-specific site when they search for any website from the handheld device. Responsive web design saves resources and time needed to create a newer version of the website every time a new device is introduced in the market.

Greater Conversion Rates

Maintaining a standardized user experience throughout all devices is vital for ensuring that your customers have a consistent image of your brand.  When your customer decides to subscribe to your services, they may not want to wait while getting forwarded to a gadget-specific website.

Out of frustration, they might lose interest and consider competitor’s website. The responsive design increases the conversion rate of your customers since it enables the website to adapt to any screen size. The information, images, and layouts of a website are evenly spread out on mobile that increases user experience.

Faster Web-Pages

According to several studies conducted on mobile visitors, they close down a webpage if it takes more than three seconds to completely load on the screen. This usually happens with the websites that are not mobile optimized. The users visiting your website may possibly never return to your website due to the poor user experience. Since responsive web design uses caching, it reduces the loading time of the web page, thereby improving the user experience.

Enhancing Offline Browsing Experience

Most of the smartphones browsers are HTML5 enabled nowadays. Users would definitely love to view and access contents without the internet connection too. A responsive web design allows the users continue accessing the newsletters, emails, etc. offline as well.

Cost-Effective Web Solution

In earlier days, the business owners would create a web design for computers and laptop and another site for mobiles. This used to take a lot of time, money and resources. A responsive web design is not only cost-effective; it also matches the need for different devices.

Google also considers your websites’ mobile friendliness as a factor for ranking, you must immediately get a responsive website if you still haven't.

User experience is highly critical to the success of your business and greater conversion rate of customers. Creating a website for business is one of the most important brand strategies in today’s advanced world.

If your website is yet not optimized for smartphones, contact an experienced digital marketing consulting firm and get started on your responsive website. It is one of the most important parts of a digital marketing strategy to increase your conversion rates.


Structured Data Template for Blog Postings:

Comments

Post a Comment

All Time Greats

7 Reasons Every Business Needs to Twitter

By
This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom
19 comments
Read more

Best of 2007: Articles and Blog Posts on SEM

By
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res
2 comments
Read more

Getting More Out of Each Click with "Post-Click Marketing"

By
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte
6 comments
Read more

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati
80 comments
Read more

Best of 2008: Social Media Optimization, Part 2

By
This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe
Post a Comment
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l
78 comments
Read more

The 8 Layers of a B2B Web Marketing Plan

By
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur
4 comments
Read more

Book Review: Website Optimization

By
This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom
3 comments
Read more