Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?
But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!
The Pure Unfettered Power of PPC
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous whereas SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the page.
Google Ads take up the very top positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
Here’s a simple search in Google for basketball shoes. As you can see, two ads come up with the store Dick's Sporting Goods being number one. These first two positions are all targeting the keyword “basketball shoes” and paying each time their ad is clicked by a potential customer.
The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
We'd like to thank Cory from The Law Offices of Craig A. Altman for asking us about PPC.