6 Tips for Adding
Instagram as Part of Your B2B Brand Strategy
Instagram is undoubtedly one of the most popular social
media platforms with more than 800 million active users. Look at the impressive
statistics. As per Sprout Social, around 70.7% businesses in the US are active
on Instagram. According to Smart Insights, around 59% users on Instagram are
under the age of 30. Instagram figures indicate that the monthly there are
around 2 million advertisers on the platform. That's a huge number.
With such impressive
figures, Instagram is one of the most effective online platforms for businesses
and B2B establishments.
Yet, many don’t know how
to harness Instagram’s full capabilities. To make sure you do it right, here
are 6 expert tips for B2B organizations to boost your Instagram game.
Get real
Gone are the days of
static photos and mundane promotional materials. Today, people want to a human
element in your posts. They want to see the real you that's behind the brand.
Post live videos and
events that showcase you. Statistics from Instagram reveal that in 2017, there
was an increase of 80% in video
viewers on the platform. Make
use of it to drive your brand strategy.
Bring in variety
Don’t you get bored of
the same things in life? Your followers on Instagram are no different... they
also want a change. So, what can you do? Ensure variety content as a part of
your digital marketing strategy. Create a mix of photos, videos, live videos,
and events, to keep your audience engaged.
Engage
Be active. Do not be
that person who only posts content and then disappears. Interact with your
users and communicate with them regularly. This also adds an authentic human
element to your page.
Also, do not remain
cocooned. Visit other pages, like them and even comment once in a while. Social
media marketing is not about just posting content but also being a part of the
online community.
Make the best use of
your bio
Include links to get
users to find more about you, your offers or even your site. You may not be
able to post links on your captions, but you can add one in your bio. There is
also a provision called the Linktree which helps you make custom links.
Another option is to use
Instagram Stories as you can add links to your content. It might be there only
for a day, but that is more than the time you need to capture the imagination
of your potential customers.
Narrate a story
People of all ages like a
good story. Attract attention to your Instagram page by telling your followers
an impressive tale. You can use a slideshow or a photo album on the page and
use it to narrate a touching story that's personal. It always works! This is
also a great way to do content marketing.
Likes are passé
Please note, having a
high number of likes for your post does not in any way indicate you are
creating an impression. It is definitely redundant when it comes to internet
marketing today. What you need is real engagement. You need more people to
leave comments and also new followers. These two are indicators of how you are
faring and how well your posts are creating an impact adding to your brand
value.
Your Instagram page can
bring a huge value to your organization. Make it count by incorporating these
tips into your Instagram posts and you will soon see the difference.
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