Skip to main content

6 Tips for Adding Instagram as Part of Your B2B Brand Strategy

Image
By
6 Tips for Adding Instagram as Part of Your B2B Brand Strategy

Instagram is undoubtedly one of the most popular social media platforms with more than 800 million active users. Look at the impressive statistics. As per Sprout Social, around 70.7% businesses in the US are active on Instagram. According to Smart Insights, around 59% users on Instagram are under the age of 30. Instagram figures indicate that the monthly there are around 2 million advertisers on the platform. That's a huge number.
  
With such impressive figures, Instagram is one of the most effective online platforms for businesses and B2B establishments.

Yet, many don’t know how to harness Instagram’s full capabilities. To make sure you do it right, here are 6 expert tips for B2B organizations to boost your Instagram game.



Get real

Gone are the days of static photos and mundane promotional materials. Today, people want to a human element in your posts. They want to see the real you that's behind the brand.

Post live videos and events that showcase you. Statistics from Instagram reveal that in 2017, there was an increase of 80% in video viewers on the platform. Make use of it to drive your brand strategy.

Bring in variety

Don’t you get bored of the same things in life? Your followers on Instagram are no different... they also want a change. So, what can you do? Ensure variety content as a part of your digital marketing strategy. Create a mix of photos, videos, live videos, and events, to keep your audience engaged.  

Engage

Be active. Do not be that person who only posts content and then disappears. Interact with your users and communicate with them regularly. This also adds an authentic human element to your page.

Also, do not remain cocooned. Visit other pages, like them and even comment once in a while. Social media marketing is not about just posting content but also being a part of the online community.

Make the best use of your bio

Include links to get users to find more about you, your offers or even your site. You may not be able to post links on your captions, but you can add one in your bio. There is also a provision called the Linktree which helps you make custom links.

Another option is to use Instagram Stories as you can add links to your content. It might be there only for a day, but that is more than the time you need to capture the imagination of your potential customers.

Narrate a story

People of all ages like a good story. Attract attention to your Instagram page by telling your followers an impressive tale. You can use a slideshow or a photo album on the page and use it to narrate a touching story that's personal. It always works! This is also a great way to do content marketing.

Likes are passé

Please note, having a high number of likes for your post does not in any way indicate you are creating an impression. It is definitely redundant when it comes to internet marketing today. What you need is real engagement. You need more people to leave comments and also new followers. These two are indicators of how you are faring and how well your posts are creating an impact adding to your brand value.

Your Instagram page can bring a huge value to your organization. Make it count by incorporating these tips into your Instagram posts and you will soon see the difference.


Structured Data Template for Blog Postings:

Comments

Post a Comment

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

By
Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 7) Newsvine Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 3) del.icio.us Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it im...
2 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more