Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?
- Online marketing is cost-effective
- easier to reach your audience
- and you know exactly who you’re reaching
You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.
So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!
Know your target audience and knowing how to target them
These two online marketing tips are key. If you’re not targeting the right group of people, you’re going to lose money. It’s as simple as that. You will need to aggressively research your target market, or hire an online marketing company to do it for you.
What are their demographics? Their buying habits? What does your typical customer look like? After you know who to target, now you must figure out how to target them. An easy way to do this is to build a lookalike audience on Facebook. This targets users who “look like” your target audience whether it’s age, gender, interests, or other demographics.
And finally, a big shout out to Jim at Comfort Keepers Floral Park, who asked us this exact question last week. Hope this helps!