We have come a long way from the old days of digital marketing when search engines were not so wildly popular and the internet was very much a wild west of white hat sheriffs versus black hat banditos. All of that changed when Google search came into the picture in the late 90’s. Most search algorithms - whether you were asking Jeeves or looking at the Dogpile - simply weren't weren’t mature enough. And people could get away with stuffing websites with keywords without caring about content or usefulness. SEO Then and Now Search Engine Optimization (SEO) became the defacto standard for marketing your services by 2005. And currently, there are over a few hundred factors that Google analyzes to rank your web site. In 2017, a meager presence on the web will no longer help your web marketing efforts. If you are a business that’s looking to increase your reach you need to dive deep into the content and the coding of your website, optimizing the maximum number of factors tha...