Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy : 1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations...

Composition matters when it comes to design. Even website design. Don't just do something because you think it looks cool. The folks at Bizarre Beacons have a meme about that. https://bizarrebeacons.tumblr.com/post/177524621302/who-are-they

Google Dragonfly does not bode well for the future of Web Marketing. #dragonfly #marketing #socialmedia #SEO #digitalmarketing #business What is Google Dragonfly? Learn all about it from NewsWorld .

Enhancing your meta descriptions is a paramount aspect of search engine optimization (SEO). Often, meta descriptions are overlooked because they are not a direct ranking signal, but you should not make the same mistake because they are an important piece of SEO marketing . Properly optimized meta descriptions help get visitors from search engines to click on your links. They produce miniature ads that can drive customer action and increase the click-through rate (CTR). If you are ready to take the time to improve your meta descriptions, be aware of these six common mistakes with meta description optimization: Duplicate Meta Descriptions  Character Count Obsession Not Using Keywords  Not Optimizing Rich Snippets  Avoiding HTML Tables for Direct Answer Inquiries Boring Writing and Unimpressive Copy Duplicate Meta Descriptions: Duplicates will not penalize you, but you should put together unique meta descriptions for every page. Because they are a short blur...